Gael Muller

Coaching of executives and support for digital managers in transformation projects.

Consulting and operational support:

- Digital diagnosis: ecosystem analysis, benchmarking, positioning adjustment...

- Strategy: roadmap definition, e-Marketing levers, organizational transformation.

- Data Driven Marketing: customer acquisition, customer engagement, qualitative and quantitative studies, beta-testing...

- Communication: digital communication plan (advertising, social media, press, events, partnerships...).

- Co-creation and community science: co-designing a product/service or promoting it with the help of clients and employees.

Co-founder of a "martech" startup, specializing in communities: marketing, consulting, and pre-sales.

Innovative offering design: collective intelligence platform + co-creation consulting + data analytics. Support for major clients in their "customer/employee experience" strategies (EDF, Décathlon, AXA...).

Public relations: speaker at keynotes and conferences on communities.

Strategy and operational marketing:

- Strategy: sector analysis, benchmarking, positioning, business model, target audiences, pricing, market access.

- Marketing: brand strategy, roadmap, sales strategy (direct & indirect), and pre-sales process.

- Customer acquisition, customer engagement, network animation (clients, partners, sponsors), international.

- Communication: communication and visibility plan (advertising, digital, media, press, events, partnerships...).

- Training: community building and DATA DRIVEN MARKETING (qualitative and quantitative studies, semantic analysis, beta-testing, customer listening, customer journey optimization...).

Management & Consulting:

- Design of a methodology for industrializing participatory projects to accelerate delivery.

- Management of initial "customer feedback/experience" missions, then skills transfer to operational staff. - Recruitment and management of a multidisciplinary team: e-marketing, quantitative & qualitative studies, design, data...

Results:

=> 300 participatory projects signed and managed: EDF, Axa, Seb, Crédit Agricole, But, BNP Paribas, Eiffage...

=> STRATEGIES Grand Prize for customer engagement 2017 (with EDF), START-UP Trophy 2017, ADETEM Prize

Development of the digital agency SPIKLY within the KEYRUS Group (IT services company specializing in BIG DATA).

Team management and digital consulting missions for key clients (Ford, Accor, PMU, Smartbox...):

- Implementation of the sales strategy and creation of new synergies with the Group (cross-selling and ROI monitoring).

- Audit of digital ecosystems and definition of performance improvement strategies (levers, KPIs, budget...)

- Design of acquisition & brand content campaigns (advertising, websites, SEO, e-CRM, ...).

- Training clients on digital strategies and the basics of DATA DRIVEN MARKETING.