Freelancer profile translated to English.
Back to original languageAbout Gaelle
🚀 I support companies in the design, structuring and management of high-stakes digital projects, bringing clarity, organization and operational efficiency.
🔹 **Project Management & Leadership**: scoping, roadmap, planning, budget, KPIs
🔹 **Functional & UX Design**: user needs, journeys, specifications, prioritization
🔹 **Organization & Coordination**: business / tech / partner alignment
🔹 **Facilitation & Animation**: workshops, decision-making, team synchronization
✅ I work in complex contexts to clarify the vision, organize delivery and secure execution, with a pragmatic and results-oriented approach.
In more detail ...
I primarily work ondigital project management and structuringmissions, where the stakes are multiple: coordinating stakeholders, clarifying needs, arbitrating priorities, and meeting commitments.
My expertise infunctional and UX designallows me to transform business objectives into concrete, useful, and measurable solutions, while securing delivery.
English
Fluent
French
Native or bilingual
Can work on-site
Aix-en-Provence (up to 20km), Marseille (up to 10km)
Experience
- JOTTOmnichannel ManagerFASHION AND COSMETICSSeptember 2025 - January 2026 (4 months)Marseille, France- Ensure the integration and continuous improvement of omnichannel solutions within the IS- Retail / E-commerce / IT Coordination- Analyze the performance of omnichannel systems, identify areas for optimization, and lead corrective actions- Guarantee the reliability of reported data
- NaosProduct OwnerFASHION AND COSMETICSMay 2023 - September 2025 (2 years and 4 months)Aix-en-Provence, FranceE-commerce & Cross-Brand Strategy- Define a cross-brand e-commerce strategy to pool developments, optimize resources, and reduce costs.- Design and deploy a Magento (Adobe Commerce) core model for the Etat Pur brand, while integrating business and market specificities.- Maintain a long-term vision focused on scalability, performance, and brand consistency.International Deployment & Multi-Country Structuring- Lead the international deployment of the core model in over 7 countries, with local adaptations (Mexico, UAE, UK, etc.).- Coordinate local teams to ensure business, technical, and regulatory requirements are met.Product Management & Delivery Leadership- Centralize and prioritize requests from brands and subsidiaries, structure and manage the product roadmap.- Write user stories, scope functional requirements, and monitor production releases.- Organize communication around releases and ensure stakeholder alignment.Ecosystem Integration & IT Coordination- Lead the interconnection of e-commerce platforms with the IS ecosystem:ERP (SAP / Business Central), CRM (Salesforce), PIM, payment solutions (Stripe, PayPal), etc.- Work closely with IT teams, partners, and vendors to secure data flows and reliability.Performance, UX & Continuous Optimization- Lead the optimization of e-commerce performance through a CRO approach: A/B testing, analytics, continuous improvement of user journeys.- Contribute to improving the user experience and increasing conversion rates.Cross-Functional Structuring & Support- Support subsidiaries in adopting the core model and tools.- Mentor a Proxy Product Owner to build product expertise.- Implement an internal knowledge base to automate support.
- FATEC GroupProduct ManagerTRANSPORTATIONFebruary 2021 - April 2023 (2 years and 2 months)Marseille, FranceA leader in automotive fleet technical management, FATEC Group focuses on two value propositions: generating savings and optimizing fleet monitoring.Product Strategy & Global Vision- Define and manage the overall Product Strategy, in line with the group's strategy and growth objectives.- Communicate the product vision to business and technical teams, and ensure operational alignment.Product Structuring & Governance- Consolidate and maintain a global product roadmap, prioritized based on business value, operational constraints, and team capacity.- Implement product/project tools, processes, and methodologies to structure practices and ensure reliable execution.- Define and monitor global product KPIs to drive performance and inform decisions.Product Management & Scoping- Analyze business needs and identify opportunities for evolution or new products.- Scope and macro-specify new topics, anticipating functional, technical, and organizational impacts.- Arbitrate priorities in line with business objectives and delivery capabilities.Team Management & Support- Manage a multidisciplinary team of 5 collaborators (PM, PO, QA).- Support skill development, structure roles, and foster an effective collaboration dynamic.- Ensure team alignment with the product vision and set objectives.
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Education
- Master Degree - Field of study "Media Engineering" - IngémédiaUniversity of Toulon2009Web project production and management (writing scope and proposal, requirements definition, functional specifications, planning, organizing and managing), search engine optimization, media asset management (cataloguing, storage and retrieval of digital assets), information systems, rich internet applications, social networks, virtual words.
Certifications
- Scrum Master Licenses and CertificationsScrum League2020