Freelancer profile translated to English.
Back to original languageAbout Gaelle
360° Communication Consultant | Brand strategy & multi-channel content
With 10 years of experience in 360° communication, I support companies– from startups to large accounts –in the design and implementation of global, coherent and results-oriented strategies.
âś… What I offer
- **360° communication strategy**: definition of positioning, brand storytelling, multi-channel campaigns (print, digital, events, social media)
- **Brand content & editorial**: design of editorial lines, writing of high value-added content, writing of content (storytelling, copywriting), management of newsletters & blogs.
- **Social media management**: creation of engaging content, community management, campaign management, influencer marketing, graphic design, shooting and editing videos...
- **Project management**: coordination of creative teams (design, video, influence), operational monitoring and respect of deadlines.
🎯 My added value
- A360° expertisethat allows me to connect **strategy and operations**.
- Aresults-oriented approachwith measurable KPIs.
- A **flexible support**, from strategic advice to operational deployment.
🔧 Tools
- **Adobe Creative Cloud Suite**: InDesign, Illustrator, Photoshop, Premiere Pro...
- **Management tools**: I adapt to the client's needs (Notion, Trello, Monday...)
- **Social Media & Analytics**: Meta Business Suite, LinkedIn Campaign Manager...
👉 Available for strategic consulting, communication project management or multi-channel content production missions.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Dr. Jonquille & Mr. AilCommunication OfficerE-COMMERCEApril 2024 - Today (2 years and 2 months)Nantes, France*SOCIAL MEDIA MANAGEMENT - COMMUNITY MANAGEMENTManagement of a global community of 71,667 followers (Feb 2025)Editorial strategyDesign of the editorial calendarCreation of content for social networks Facebook, Instagram, TikTok, Youtube, Linkedin and Pinterest: visuals, videos, textualReportingShooting and editing videos*GRAPHICSParticipation in the overall graphics of Dr Jonquille & Mr Ail: sachets, illustration, visuals, etc.*INFLUENCE MARKETINGCreation of the influence strategyLink with influencersWriting briefingReporting*NEWSLETTER/EMAILINGWriting, design and sending of newsletters and emailingsReporting*PRESS RELATIONSWriting press releasesSending press releasesOrganization of press appointmentsPress review
- NETINVESTISSEMENTCommunication ManagerCONSULTING AND AUDITSOctober 2021 - April 2024 (2 years and 6 months)Bordeaux, FranceSTRATEGY
- Design of the internal and external communication strategy of Netinvestissement
- Monitoring of the overall communication strategy: reporting
- Creation of a global social media strategy and by social networks (including pillar content)
- Implementation and monitoring of a graphic strategy dedicated to social networks in connection with the team's graphic designer
SOCIAL MEDIA MANAGEMENT- Community management of Netinvestissement networks: Youtube, Twitter, Linkedin and Facebook (+36,880 subscribers)
- Design of the editorial calendar and writing of publications for all networks
- Creation of visuals and video excerpts
- Weekly, monthly and annual reporting
WRITING- Writing newsletters and emailing dedicated to products
- Writing dedicated to the website netinvestissement.fr: new organization of pages, new introductory texts, total review of the site in line with compliance...
- SEO writing
- Writing product sheets
- Writing landing pages
- Corrections of previously written content and videos published on our Youtube channel
WEBINAR- Implementation and management of the webinar project
- Relationship management with our service provider (Livestorm)
- Webinar communication strategy
- Writing webinars
- Participation in webinars
MANAGEMENTPARTNERSHIPS- Management of the partnership project in connection with management companies, insurers, etc.
- Management of various related events
- Writing publications and creating promotional visuals
- Reporting
- Monitoring of invoicing
INTERNAL COMMUNICATION- Implementation of internal emailing as part of onboarding
- Organization of internal events: Christmas, Net'Dej, seminar...
- French ToothCommunication ManagerEDUCATION AND E-LEARNINGFebruary 2020 - October 2021 (1 year and 8 months)Bordeaux, FranceMANAGEMENT
- Management of a team of 2 people (a graphic designer and a community manager)
- Assistance in managing the video team
STRATEGY- Continuous definition of the communication and marketing strategy
- Design of communication plan for the platform and for related projects (TP Box...)
- Company decision-making on the communication and marketing side
- Definition of the communication budget
- Reporting and KPI of the platform: analysis of the evolution data
- Monitoring of company projects on the communication and marketing side
COMMUNITY MANAGEMENT- Community management of French Tooth: Facebook, Instagram, Linkedin (21k subscribers)
- Manager of the French Tooth community on the group "Masterclass by French Tooth" (+ 4,000 members)
- Design of the editorial calendar and writing of publications for all networks
- Reporting
- Management of stories on Instagram and Facebook (average of 500 views).
- Creation of all visuals and then graphic orientation.
ADS- Management and monitoring of the Ads project with the Junto agency: budget, impact, orientation
- Benchmark of agencies specializing in this field
- Creation of visuals for advertisements
- Writing ads
MAILING- Creation of mailing campaigns (SendinBlue then Sarbacane): visuals, UX design, texts...
- Management of sending databases
- Reporting
PARTNERSHIPS- Management of the partnership project with student corporations and scientific companies and associations
- Creation of promotional visuals
- Project monitoring: search for speakers, implementation of LIVE conferences, etc.
- Management of legal and contractual elements with partners
FRENCH TOOTH AGENCYHR- Recruitment of certain company positions
- Management of alternating training agreements for apprentices and interns
- Educational monitoring of apprentices and interns in connection with their schools
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Education
- BAC Literary Option TheaterLycée Jacques Prévert2012- Littérature - Théâtre (option lourde : création, réalisation, mise en scène et interprétation de différentes pièces : Hamlet de Shakespeare dans le rôle d'Ophélie - joué en vieil anglais ; Agamemnon d'Eschyle dans le rôle de Cassandre ; etc) - Musique
- Upgrading in Applied Arts (MaNAA)Lycée Camille Claudel2013- Design d'espace - Design culinaire - Design de mode et textile - Design graphique - Mise en pratique des arts appliqués - Création - Workshop - Création textile - Création architecturale - Culture générale - Histoire des Arts
Certifications
- Manager-Expert in Digital Strategy and Digital CommunicationGroupe HEMA2018