Freelancer profile translated to English.
Back to original languageAbout Gaëlle
Art Director & Communication Consultant • 15 years of experience.
I help companies, brands, and creators build a coherent, clear, and unique image.
My approach: listen to who you truly are, then translate that into communication that has substance as much as style. Strategy, visual identity, print materials, scenography...
I can work on a one-off project or provide ongoing support, acting as an outsourced communication director integrated into your project.
I believe in the mix & match between creative intuition and professional structure. Every universe is built to measure.
French
Native or bilingual
Can work on-site
Lyon (up to 50km)
Experience
- Projet Brasse Bouillon Incubée chez Les Premières AURA.Entrepreneurial ExperienceJanuary 2024 - January 2026 (2 years)
- Design of a hybrid space combining art, gastronomy, and events.
- Development of marketing, sales, and financial strategy.
- Market research and business model creation.
- Argo Tractors FranceMarketing and Communication ManagerJanuary 2019 - January 2024 (5 years)
- Management of the marketing and communication strategy in France (B2B & B2C) for the Landini and McCormick brands. France became a model of best practices within the group.
- Creation of strategic partnerships and brand activations: with LOU Rugby (Lyon), "Les Agriculteurs ont du Cœur" and "Les Blouses Roses," strengthening both brand visibility and its societal commitment.
- Implementation of omnichannel campaigns: Awareness and qualified lead generation.
- Deployment of HubSpot CRM: lead management, marketing automation, support for the network of 80+ dealerships.
- Budget monitoring: optimized ROI of actions.
- 30+ events: regional and national trade shows, network operations, and corporate events to anchor the brand and stimulate field performance.
- Agence PépiteCEO and Art DirectorJanuary 2017 - January 2019 (2 years)
- Creation and management of a communication agency (VSEs, SMEs, large accounts).
- Definition of brand strategies, creation of visual content, and 360° campaigns.
- Budget management, print & digital production, supplier coordination.
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Education
- Visual Communication Copywriter.ECV Aix-en-Provence.2006Concepteur rédacteur en commnication visuelle.
- Refresher Course in Applied ArtsPolycréa Supcréa2002Grenoble