Freelancer profile translated to English.
Back to original languageAbout Gaëlle
Looking to attract clients, partners, or talent through structured communication? I'm here to help.
My goal: to make you credible, visible, and attractive to your key audiences.
I am both an external Communication & Marketing Director and the founder of COGNIZANCE, a full-stack agency specializing in supporting consulting firms (finance/tech/innovation).
This dual role allows me to offer you all communication & marketing skills, whether for one-off missions to support or replace existing teams, or for turnkey support through the agency.
👉 As a Communications Director:
- For companies with marcom teams: Strategic and operational support or replacement for a boost on your projects.
- For companies without internal resources: Turnkey outsourced consulting, from strategy to execution.
I will help you create a brand identity that reflects you, promote your services/products, and implement visibility strategies to accelerate your growth.
💼 For whom?
Consulting firms and innovative SMEs in the Finance, Tech, and Innovation sectors (EOS TECHNOLOGIE, LCL, Oderis, Heaviside, SOCIÉTÉ GÉNÉRALE, FINAXYS, etc.).
🎯 For what benefits?
- Strengthen your brand awareness and credibility
- Be visible to your key audiences
- Structure your MarketCom roadmap
- Generate revenue growth through optimized campaigns
- Establish inter-departmental processes
🤝 Why work with me?
I combine strategy and operations, while ensuring I transfer my skills to your teams so that you can best reach your clients/prospects/talents, even without me.
📩 Let's discuss your projects
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- COGNIZANCE ConseilFounder - Outsourced Communication & Marketing ConsultingJanuary 2024 - Today (2 years and 6 months)Paris, FranceCOGNIZANCE is the full-stack communication & marketing agency dedicated to innovation players.We support consulting firms and SMEs in their growth, helping them structure their communication strategy, build differentiating branding, and maximize their market visibility.✨ Our mission: boost your visibility and accelerate your growth through tailor-made strategies and impactful branding✨ Your challenges:• Are you in a growth phase and need to quickly gain visibility?• Do you want to amplify the awareness of your products and services among the most relevant audiences?• Are you looking to strengthen your marketing strategies but lack resources and expertise?• Do you need to unite your teams and retain your talent to support your projects?Our solution:• Branding Creation: We differentiate your products and services in your markets.• Visibility Strategies: We deploy marketing strategies to boost your launch and accelerate your growth.• Team Training: We provide them with the tools and skills to sustainably manage campaigns and maintain long-term impact.• Communication & Change Management: We are your brand strategists during key phases of your evolution (fundraising, acquisitions, repositioning).• Employer Branding: We attract and unite your talent.As a result:• Increased brand awareness and attractiveness among the right target audiences.• A strategy aligned with your business objectives to capture the attention of media, investors, and clients.• Autonomous teams capable of effectively managing your campaigns.• Accelerated growth through communication and marketing actions tailored to your specific needs.Book your 30-minute quick-win appointment with me to define your needs: https://www.cognizance.fr/
- Gaelle Pommereau ConseilFounderCONSULTING AND AUDITSJuly 2021 - Today (4 years and 11 months)I help companies develop effective brand, marketing, and communication strategies. I specialize in B2B communication & marketing and provide high quality consultation to a variety of businesses.- Brand and messaging strategy- General marketing coaching and advice- Marketing planning and implementation oversight- Content and communications strategy- Internal communication- WEB 3.0 consultingClients:- SOCIETE GENERALEProject & Marketing Manager for the Group DevOps Department : helping them define, manage and communicate the development of the software factory portal to ease IDS access (15K IT people) and assuring an optimized end-user experience- DECIDENTODigital Marketing management : helping them identifying and building the lead acquisition & nurturing strategy to launch appropriate marketing campaign to targeted audiences through LinkedIn ads and CRM processes- ARCH.DESIGNCommunication & Marketing Manager : helping them building a strong positioning to raise awareness on the market through robust strategic planning and marketing plan, including an editorial strategy and social media guidelines,
- SAEGUSMarketing & Communication ManagerCONSULTING AND AUDITSMay 2017 - Today (9 years and 1 month)Paris, FranceMission:Saegus is a consulting firm raising awareness about new uses. A true consultech company, it supports its clients in their digital transformation.My mission is to build the brand platform and ensure its exposure to establish its position as a key player in the Digital Workplace, Data Driven, and Acceleration Tactics practices. In parallel, I contribute to lead generation (lead nurturing and inbound marketing) in coordination with sales to generate new business and promote up-selling.Creation of the startup's communication and marketing department.- Development of the overall marcom plan for the brand and departments- Definition, coordination, and implementation of communication, marketing, and business development strategies around our expertise and solutions- Definition and management of the marcom budget- Organization of in-house and partner events (Dataiku, Microsoft, Datastax, Tableau, RIRSE...)- Direct and operational marketing (newsletter, account-based management, marketing automation)- Management of content strategy, storytelling, and community management (creation and writing of service offering documentation and materials, text/video publications, print & digital)- Management of press relations (press releases, articles, rankings...) and media opportunities (regular appearances on BFM Business with Odoxa)- Operational monitoring of actions on the blog and social networks- Implementation of measurement tools and reporting- Responsible for employer branding/recruitment communication/CSR policy- Management, population, and integration of content on the website + SEO/SEM-- Obtained PSM I (Professional Scrum Master Assessment) --- Video capture & editing -- Management of 3 people -
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Education
- MBAPSB School of Business (formerly ESG MS)2011MBA Marketing et Publicité Activités et associations : Innovation produit pour un client : - Définition de la stratégie marketing et merchandising du lancement d'un nouveau produit pour une grande marque agroalimentaire de premier plan. - Produit intégralement imaginé et développé d'après une expression de besoin et une étude de marché.
- Master in Global CommunicationISCOM2010Activités et associations : - Stratégie de communication pour les Scout Unitaires de France - Stratégie de communication pour Sidaction - Refonte de l'identité visuelle et des outils et de la stratégie de communication pour un transporteur d'art international - Stratégie communication pour Téléthon - Lancement d'un magazine gratuit pour les étrangers à Paris Spécialité en communication Corporate
Certifications
- PSM I (Professional Scrum Master Assessment)Scrum.org2018
- Design Thinking FundamentalsSaegus2019