Gaëlle M.

I supported S'y Mettre, a Finistère-based blog dedicated to positive and sustainable local initiatives, in a major editorial evolution: transitioning from a blog to a true local media outlet.

The blog already had a significant volume of articles on waste reduction, reuse, repair, and evolving consumption practices. This richness provided a solid foundation but required structuring work to improve readability and impact.

The mission began with an SEO and editorial analysis of all published content, identifying recurring themes and complementarities between existing articles. Based on this diagnosis, I implemented a consolidation strategy: several pieces of content were grouped and reworked to form more comprehensive and better-structured in-depth articles.

The writing focused on angles rooted in the local region, highlighting local initiatives and feedback. Formats evolved towards more editorial articles, incorporating interviews and approaches similar to reporting.

In parallel, the repositioning work extended to all of S'y Mettre's channels, particularly social media, with more immersive formats to ensure overall editorial consistency.

The results are concrete: organic visibility and click-through rates have increased, social media engagement has grown thanks to new formats, and the blog now plays a central role in S'y Mettre's editorial ecosystem, serving as a foundation for sustainable content supporting the media strategy.

Today, I continue to write articles for Symettre.bzh.

I assist Synapsy, a provider of checkout and business management software for bakeries and pastry shops, in regularly producing articles for its blog.

The mission goes beyond writing; it involves creating editorial content that addresses the specific challenges faced by bakers and pastry chefs, while reinforcing Synapsy's expert positioning.

The objective is twofold: to acquire new leads through natural referencing and to inform existing customers about trends, regulations, and developments in the solutions offered.

Each article involves preliminary work on the angle, in collaboration with the sales and communication team, linked to identified search intents. The writing is based on a deep understanding of the profession, its vocabulary, and daily realities. Synapsy's solutions are integrated contextually, serving the editorial purpose, never as primary sales arguments.

The long-term collaboration allows for continuous adjustments: refining angles, evolving tone, gradual alignment with the new brand platform, without editorial disruption. Each article is accompanied by a adaptation into three social media posts.

The blog now strengthens Synapsy's credibility with its target audience, featuring a consistent and recognizable editorial line aligned with SEO goals, business needs, and brand positioning. This collaboration is akin to an editorial co-pilot role, contributing to a structured and sustainable content strategy.

My mission: to conceive and write articles that inform, introduce, and encourage the consumption of local and seasonal food in Brittany, without ever being judgmental or preachy.

In this volunteer role, I primarily produce articles focusing on a specific local product (shellfish, vegetables, grains, local drinks) and thematic articles (economic analyses, practical guides, discoveries of Breton sectors). Each article is designed first for the reader, then for SEO: optimized structure, keywords integrated naturally, titles and subtitles formulated around users' real questions.