Freelancer profile translated to English.
Back to original languageAbout Gaëlle
Meta Ads Specialist (Facebook ads, Instagram ads): Creative production & Meta account management — up to €40k/month in ad spend
- 🌱 Solidarity-based daily rates for impact startups & virtuous projects
🧲 Expertise in Lead Gen, strong experience in low-ticket SaaS
🏆 Over 50k leads acquired in < 24 months for 1 client
⚡️ Over 180 Meta campaigns launched
🌻 Active member of Marketing Flow (committed freelancing)
🎓 Ades Creative Strategy — J7 Media & DHS watcher
👋 Hello,
My name is Gaëlle, and I'll help you manage your Meta Ads account completely.
Objective: structure creatives and management to control your acquisition costs over time without compromising lead quality.
⭐ Why hire me?
As a former freelance graphic designer and ex-Head of Growth at an impact startup, I understand your founder constraints: limited time, constant trade-offs, need for clarity and reporting.
I work autonomously, covering the entire scope:
- Creative production (static, animated static - UGC, FGC, IGC on demand, AI-assisted)
- Campaign launching
- Monitoring, optimization, and bi-weekly reports
The goal? Achieve the best time-to-production/performance ratio and focus on what matters most: concepts, variants, sales feedback & personas.
I bring in experts for large accounts: Mégane Boutelou, Ludovic Frit
👉 My profile is suitable if you are:
- A founder looking to delegate Ads management while maintaining rigorous oversight
- A team wanting to outsource Ads management or seeking specialized operational support (Meta, TikTok, Google only)
References:Alvie, Marketing Flow, Phenix Yoga, PS&D…
Our discovery process 👇
1 - Discovery call
2 - Account audit (if existing: structure, tracking, fundamentals)
3 - Proposal of an offer tailored to your needs!
Need ads support? ➡️ Message me.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Phenix YogaMeta Ads & Marketing OpsHEALTH AND WELLNESSFebruary 2026 - Today (4 months)Nantes, France━ Phénix Yoga is a Yoga studio in eastern Nantes that promotes accessibility for all. A dynamic and functional approach to move and breathe better. Online or in-studio class formats.━ Dual-objective Lead Gen: Studio trial class + Online subscription via the web platform. Direct collaboration with the Founder🎯 Mission: Support the founder in qualified lead generation to achieve the desired profitability goal on time (August 2026).🎬 Actions:-> Editing short videos based on footage provided by the client-> Creating Meta Ads creatives (carousel, video, animated static)-> Deploying Meta Ads campaigns-> Client interviews-> Defining contact points for her 3 personas-> Creating offers, momentum & profitability simulator🚀 Results: -29% on CPL 😎 ROAS increased from 0.48 to 3.33! CPL between €6.50-€7.50 with a conversion rate over 50%.Moving towards profitability 💪
- ALVIEMeta Ads & Marketing OpsSOFTWARE PUBLISHINGJune 2025 - Today (1 year)Paris, France━ Alvie created HYGO, a positive impact SaaS enabling farmers to optimally apply pesticides with the goal of reducing them 🌱━ Dual-objective Lead Gen: Acquire free farmer accounts & Obtain qualified leads for direct sales to the sales team━ Direct collaboration with the founders🎯 Mission: Acquire 6 to 8 leads per salesperson in direct sales and run application promotion campaigns to grow the free version of the HYGO app available across Europe.🎬 Actions:-> Structuring the Meta Ads account: from €500 in ad spend to over €13k/month without increasing CAC-> Editing influencer/founder videos-> Creating static and animated static creatives-> Researching variants (hooks, USPs, etc.) for each persona-> Deploying Meta Ads campaigns and rigorous cost monitoring (CPI, CPL, ROAS)-> Weekly meeting and progress report-> Managing ad translations, AI-assisted with native review🚀 Results: Qualified CPI maintained below €2.50 for over 24 months (France)Direct sales CPL between €5-€10Qualified CPI at €1.5 (Poland GTM)Qualified CPI at €5 (Germany GTM)Qualified CPI at €4 (Czech Republic, Slovakia GTM)🥁Sector: Agriculture, AgTech, SaaS Solution Provider
- HYGO (SaaS technique)Head of GrowthAGRICULTUREApril 2022 - June 2025 (3 years and 2 months)Paris, France1st Growth employee in the team – From 0 to 32K leads in 18 months (B2B, SaaS)✨ Main Mission: Build, scale, and diversify acquisition channels while ensuring optimal quality, to maximize conversion and achieve revenue targets.CPL at €1.50 (France) - Meta Ads
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Education
- Master's Degree in Marketing and Communication StrategyProfessional certification registered at Level 7 RNCP.2022Certification professionnelle réalisée en alternance. • Élaborer et superviser l'exécution d'une stratégie marketing • Mettre en place un système d'information marketing et communication (SIM/SIC) • Réaliser un audit marketing • Concevoir et mettre en œuvre une stratégie de communication • Créer et gérer une marque (BtoC, BtoB, employeur, personnelle) • Gérer la communication interne d'une organisation
- Bachelor's Degree in Visual and Spatial Arts, Visual and Graphic Communication OptionERG, Brussels2015