Freelancer profile translated to English.
Back to original languageAbout Gaëlle
Hello!
I am Gaëlle, a Marketing professional for 5 years. I support brands in understanding their consumers and creating value.
*How can I help you?*
I offer my services as a Marketing Consultant / Marketing Project Manager for **SHORT MISSIONS (<3 months)**:
OPERATIONAL MARKETING:
● Creation of sales support tools (e.g., brochures)
● Copywriting, translation (EN>FR)
● Data categorization, indexing
● Data analysis, KPI monitoring (customer data, performance indicators)
MARKETING STRATEGY:
● Competitive analysis, benchmarking, trend monitoring
● Branding: brand territory, positioning, brand platform
● Development of marketing plans and action plans (tactics, activations, roadmaps)
● Product development from concept to production
● Operational marketing project management
● Marketing study management
[Currently unavailable for projects >3 months]*
Preferred industries: beauty / cosmetics, luxury, travel, transport, tourism, entertainment, weddings & events, food
_ _ _
*Who am I?*
One word to describe me? Versatile!
Curious and constantly seeking new knowledge, I have explored different environments during the early part of my career:
- The world of LUXURY: I trained with major French houses. Rigor and the pursuit of excellence have never left me!
- The TECH and START-UP universe: I landed my first job at a start-up specializing in smart data and social media intelligence. Working in agile mode with technical professions holds no more secrets for me.
- LARGE INTERNATIONAL GROUPS: in 2018, I joined The Walt Disney Company. The key to success in an international, complex, and demanding environment? Proactivity and a strong team spirit.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- Disneyland ParisMarketing Project Manager - Strategic MarketingENTERTAINMENT AND LEISUREApril 2018 - Today (8 years and 1 month)Paris, FranceResponsible for defining and deploying the brand strategy, designing and implementing marketing and communication action plans for Disneyland Paris' "exclusive" offering in the premium & luxury experiences, events, and services sector.▪ Marketing Strategy:- Analysis of market trends and consumer insights: documentary research, projects in collaboration with the CI department, competitor analysis, consumer data analysis.- Definition of strategic plans for each market within budgetary constraints and strategic business orientations.- Structuring and development of premium & luxury exclusive product lines.- Proactive collaborative work with central teams and our US partners to ensure global consistency and create or optimize synergies.▪ Branding:- Management of the creation of the new brand identity for Disneyland Paris' exclusive offering.- Development of the graphic identity, brand platform, brand assets, tone of voice, with internal departments and specialized external agencies.- Participation in resolving the "brand conundrum" of Disneyland Paris' event division and simplifying the customer journey.- Active monitoring to ensure full compliance with brand standards throughout the company.▪ Operational Marketing and Communication:- Management of creative and communication agencies (brief creation, deliverable tracking, post-mortem).- Multiple project management (schedule tracking and stakeholder management).- Definition and creation of relevant tools for sales and business development (one-to-one meetings, trade shows, sales blitz).- Close collaboration with various team experts for expected deliverables (digital, communication, tools).
- Semantiweb - WEBEDIAMarketing Project Manager and Data AnalystCONSULTING AND AUDITSNovember 2016 - April 2018 (1 year and 5 months)Paris, FranceResponsible for deliverables for Beauty, Luxury, and Travel client accounts(e.g., L'Oréal Group, Estée Lauder Group, SNCF) at Semantiweb. A social listening agency of the Webedia group, Semantiweb collects and analyzes consumer voice on digital platforms using technology based on semantic expertise.▪ Creation of data sets and verification of data quality and relevance with technical teams▪ Conducting qualitative and quantitative studies: social media reporting, product launch monitoring, identification of new consumer trends, analysis of consumer service data (Salesforce), influencer tracking...▪ Identification of growth opportunities and strategic, operational, and digital marketing recommendations▪ Organization of data into intelligent clusters, implementation of KPIs for creating data dashboards▪ Creation, development, and management of web-based reporting interfaces for our clients▪ Client relations (project management, deliverable reporting)
- Parfums Christian DiorMarketing Development Project AssistantLUXURY GOODSJuly 2015 - December 2015 (6 months)Paris, FranceFrom market analysis to in-store placement, I assisted the Face Care team in all stages of product development under their responsibility.The Face Care category includes makeup for anti-aging franchises (Capture Totale, Dior Prestige), whitening (Diorsnow), and Backstage Pros (Face products benefiting from Dior Backstage expertise).▪ Market research: competitor benchmarking, quantitative analysis, trend monitoring▪ Sell-in and sell-out analysis using Orion, Decision Key (NPD), and Beauty Research▪ Participation in the development of 360 launch tools: merchandising, print (sample cards, brochures), looks, visuals (POS guidelines, packshots), internet▪ Participation in product development: writing marketing copy, packaging development, shade range creation, creative input on concept research▪ Assistance in preparing market presentations▪ Operational support: mock-ups, visual monitoring, etc...
Reviews
Mona
Transtelling
Reviewed on 12/14/2020
Mona
Transtelling
Reviewed on 12/14/2020
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Education
- Master of Science in ManagementEM Lyon Business School2015Spécialisation en Marketing ▪ PFI Marketing grande consommation. Etudes de marché et décisions marketing, comportement du consommateur, conduite des opérations marketing, communication, marketing digital. ▪ PFA Luxury Marketing and Management. (suivi sur le campus asiatique d'EMLyon à Shanghai) Luxury business in Asia, brand management, luxury consumer behavior, luxury retail services and operations. ▪ Création d'entreprises à potentiel de développement.
- Hypokhâgne and Khâgne B/L (Preparatory classes for top French universities)Lycée du Parc2011Classe préparatoire Lettres et Sciences Sociales.