Freelancer profile translated to English.

Description

I help restaurants, hotels, and tour guides to fill their booking calendars through organic content strategy on Instagram and TikTok, with or without an advertising budget.

Based between Paris and Rio, I work with establishments that want a digital presence that truly converts, not just one that "posts".

What I do concretely:

🧐 Full audit of your networks and your competitors

📝 Tailor-made content strategy + editorial calendar

🔍 TikTok & Instagram launch and support

⭐️ Booking-oriented content creation

The proof it works:

500,000 views generated for a tour guide in Rio with 5 videos. Zero ad budget. Direct increase in bookings.

The little extra:

I also collaborated on a fashion capsule collection for the Paris 2024 Olympics, with competitive analysis of brands like Lacoste and Diesel, because a good social media strategy is also built by looking at what the best are doing.

6 years of experience · French and Brazilian markets · Data-driven approach

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Portuguese
Conversational

Workplace preferences

Remote only

Primarily works remotely

DN Favela Tour
Digital & Social Media Strategy Consultant
TRAVEL AND TOURISM
November 2025 - Today (7 months)
Rio de Janeiro, Brazil
Organic growth strategy on Instagram with multi-channel monetization, without any initial advertising budget.
450k views generated / 5 videos only / €0 initial ad budget / +bookings.**bookings increase**

Organic content strategy focused on bookings
Instagram editorial plan with a clear guideline to convert followers into customers
High-performance video content creation
5 Reels that generated 450,000 organic views, with no money invested in advertising
Complete visual identity & go-live
Creation of a coherent charter across all digital platforms
Sponsored advertising campaigns
World Cup, sale of additional products, services, and e-books
Implementation of a monetization ecosystem
Creation and launch of e-books on Gumroad, a new source of passive income
Optimization of the WhatsApp Business catalog
Highlighting additional services and products to increase the average order value
Centralization of online presence
Creation of a structured Linktree to redirect to all sales channels
Content Strategy Instagram Account Audit Visual Identity Reels Editing WhatsApp Business
BOOST YOUR SOUL
Digital & Social Media Strategy Consultant
HEALTH AND WELLNESS
April 2025 - May 2025 (1 month)
Rennes, France
Complete support for the founder, from project structuring to online launch, strategy, content, visual identity, and website delivered turnkey.

360° complete support / 0 → 1 from idea to launch / 1 month to go live

**

**

Strategic support for the founder
Project structuring, positioning clarification, and unique value proposition definition
Creation of all project content
Text writing, key message formulation, and offer presentation to convince from the first contact
Website design and launch
Creation of a professional website aligned with the brand identity, designed to convert visitors into clients
Logo creation
Design of a strong, coherent, and memorable visual identity, adapted to the project's target audience
Brand identity & communication coherence consulting
Definition of visual codes, editorial tone, and communication rules for a professional and consistent image across all channels
Positioning Strategy Visual Identity Logo Creation Content Strategy Copywriting
Léna Michel Avocate
Digital & Social Media Strategy Consultant
LEGAL
February 2026 - April 2026 (2 months)
Paris, France
Creation of a complete and coherent professional image for a lawyer wishing to stand out in a demanding sector, from the website to daily communication materials.

360° complete identity / Turnkey website + materials delivered / Competitive analysis audit

Competitive audit of lawyer websites
In-depth analysis of competitor sites to identify industry trends, weaknesses, and differentiation opportunities
Website design and launch
Creation of a professional website with a premium positioning, designed to inspire confidence and convert visitors into qualified leads
Logo creation
Design of a sober, elegant, and credible visual identity — adapted to the codes of the legal sector while differentiating from the competition
Creation of official letterhead and email signature
Design of communication materials consistent with the visual identity — for a professional image in every client interaction
Brand identity & communication coherence consulting
Definition of visual codes, tone, and editorial rules to ensure consistent and memorable communication across all channels
Competitive Audit Website Creation Logo Creation Brand Positioning & Branding Communication Consulting