Gaelle Delehelle-Tapissier

A service offering focused on people:

- Consulting incommunication & web marketing

- Coaching and professional project support

- Training andinterventions in educationand training centers

Recurring clients: Defontaine Group, Wize Alliance

Support and advise the management of La Cité on marketing and communication:

- Lead the institution's communication across different departments

- Implement a coherent global communication strategy

- Initiate the marketing and communication strategy for 2021 & corresponding budgets

- Integrate communication into a proactive, innovative, and disruptive approach

- Develop institutional communication

- Strengthen and structure internal communication

- Define the social media strategy + editorial calendar and advertising

- Coordinate operational marketing activities

- Support the skill development of promotion and communication officers: tools, work methods, and know-how

https://lacite-nantes.fr/

Support the school's development on its major projects (partnerships, internationalization, research...) by providing consulting to management on all aspects of digital communication & marketing.

- Design and execute the communication strategy (communication and advertising plans), external communication and employer branding + the inbound marketing, outbound marketing & marketing automation strategy;

- Identify and develop operational communication actions and ensure continuous process development;

- Manage the department's budget and human resources (including service providers);

- Provide transversal communication support for the various departments;

- Develop, maintain, and execute a calendar of communication activities;

- Ensure student and alumni involvement in communication;

- Develop and manage events: national and international exhibitions, open days, graduation ceremonies with ROI consideration;

- Actively participate in strategic communication projects: visual identity, website, blogs...

- Ensure the success of projects in terms of messages, deadlines, and budgets;

- Measure campaigns conducted (events, media relations, and social media), ROI;

- Manage media relations (PR): press releases, press kits, editorial opportunities, press interviews, press trips, events, press coverage;

- Manage and design content (print & web, video & podcast);

- Manage social media (strategy, content, community management, and monitoring) and develop a contributor strategy;

- Communication monitoring and participation in events related to communication and digital technology in the Nantes metropolitan area.

- Media Training & coaching: verbal and non-verbal communication, public speaking training, stress management.