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Gaëlle Deffez-RaultGD

Gaëlle Deffez-Rault

Marketing & Communication Consultant

€500/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Gaëlle

With 8 years of experience in marketing & communication across various sectors and structures (events, tourism, wine/luxury, digital), I now freelance to support companies in their marketing and communication strategy.

Passionate about knowledge sharing, I also train business school and IAE students (Bachelor's and Master's levels) in e-commerce and digital marketing.

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Bordeaux (up to 10km)

Experience

  • à mon compte
    Independent Marketing/Communication Consultant
    CONSULTING AND AUDITS
    September 2022 - Today (3 years and 9 months)
    Bordeaux, France
    > Support / development and deployment of communication strategy:
    · Global digital communication
    · Social media strategy / Community Management
    · Press relations management
    · Content creation
    · Animation / events

    > Support / development and deployment of marketing strategy:
    · Product / operational marketing
    · Digital marketing
    · Brand content

    > Trainer in business school (INSEEC Bordeaux) and university (IAE Bordeaux)
    · Digital marketing and e-commerce modules
    · Value proposition module (Master's level)
    Marketing Branding Web Marketing Strategy Email Marketing Social Media Project Management Communication Strategy Digital Communication Communication Event Management Press Relations Email Automation E-commerce SEO Web Writing SEO Audit
  • Château Dauzac, Grand Cru Classé 1855 de Margaux
    MARKETING AND COMMUNICATION MANAGER
    WINE AND SPIRITS
    February 2019 - February 2022 (3 years and 1 month)
    Bordeaux, France
    Reporting to the General Manager, cross-functional involvement in:

    COMMUNICATION - digital, press relations, and content creation:
    ▪ Development and management of digital and social media strategy
    ▪ Implementation and monitoring of key performance indicators (KPIs)
    ▪ Press relations and media buying management: drafting press releases, press kits, exchanges with specialized journalists.
    ▪ Production of editorial content (website blog, magazine, monthly newsletters)

    MARKETING STRATEGY:
    ▪ Development and management of marketing strategy in close collaboration with the sales team
    ▪ Creation of new brands within the product line
    ▪ Creation of various packaging (gift boxes, labels, greeting cards…)
    ▪ Creation of materials for the sales team (presentations, product brochures…)
    ▪ Creation of the "Dauzac Wine Club": VIP marketing actions, customer loyalty.

    PROJECT MANAGEMENT:
    ▪ Complete redesign of the website www.chateaudauzac.com: service provider selection, quotes, negotiations, project monitoring with developers.
    ▪ Production of the annual magazine (3000 copies): management of a design agency, content and selection of themes and writers (journalists), article writing.
    ▪ Artistic direction for the property's annual videos

    ACTIVITIES / EVENTS:
    ▪ Château representative at conferences ("Chais Numériques", "Digital Wine Conference") and international trips (United Kingdom, Germany, China, Japan, South Korea)
    ▪ Leading Master Classes and tastings for French and international professionals

    => Results:
    ▪ Re-internalization of marketing and communication skills within the Château
    ▪ Team recruitment and management (Community Manager)
    ▪ Engagement rate on publications: Facebook (x2), Instagram (x1.5), LinkedIn (x3.5)
    Marketing Strategy Web Marketing Product Marketing Communication Strategy Digital Communication Press Relations Community Management E-commerce Emailing
  • Conseil Interprofessionnel du Vin de Bordeaux
    INTERNATIONAL PRESS RELATIONS MANAGER
    WINE AND SPIRITS
    January 2018 - January 2019 (1 year and 1 month)
    Bordeaux, France
    ▪ Implementation of press actions with foreign media (print, radio, television, web) in 6 countries: Germany, Belgium, United Kingdom, United States, China, Japan.
    ▪ Organization of press events abroad
    ▪ Planning of press trips and hosting journalists on-site
    ▪ Monitoring and analysis of budgets and press coverage
    ▪ Close collaboration with industry stakeholders.
    Press Relations Event Organization
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Education

  • Master in Marketing, Management & Communication
    Toulouse Business School
    2014
    Mention Bien
  • Bachelor in Tourism Management
    La Rochelle Business School of Tourism – Groupe Sup de Co’ La Rochelle
    2012
    Mention Bien

Skill set (30)

Communication Strategy
Marketing Strategy
Social Media Strategy
Press Relations
Content Creation
Event Management
Brand Content
Social Media
Community Management
Operational Marketing
Web Marketing
Training
Project Management
SEO
Email Marketing
E-commerce
Digital Communication
Web Marketing Strategy
Digital Marketing Consultant
Marketing Communication
Marketing
Branding
Communication
Email Automation
SEO Web Writing
SEO Audit
Product Marketing
Emailing
Event Organization
Client Management

Categories