Freelancer profile translated to English.
Back to original languageAbout Gaëlle
My approach is holistic. I currently support companies and entrepreneurs in creating their brand identities and designing their digital interfaces. My role is to bring a global creative and strategic vision to ensure the consistency of their image across all media (print and digital).
My areas of intervention:
Branding & Visual Identity:Creation and redesign of logos, graphic charters, and complete brand universes.
Graphic Design & Publishing:Design of all communication materials (Print, social media, signage, infographics).
UX/UI Design:Design of web and mobile interfaces on Figma (Design Thinking, user journeys, wireframes, and prototypes).
No-Code Solutions:Creation of websites and automated business tools (Framer, Airtable, Zapier).
French
Native or bilingual
English
Conversational
Spanish
Basic
Can work on-site
Paris (up to 20km)
Experience
- freelanceArt Director and UX/UI DesignerMay 2024 - Today (2 years and 3 months)Paris, FranceProjects carried out as part of a certified training program, with practical application, user testing, and professional deliverables• Redesign of an association website: UX audit, sitemap, wireframes, Figma mockups• Digital therapeutic prototype (HelloBetter): user testing, user flows, design sprint, and iteration• Creation and implementation of a no-code website (Framer), a database (Airtable), and simple automations (Zapier) for an association.
- AstonwoodArt DirectorJanuary 2007 - May 2024 (17 years and 4 months)Paris, FranceMulti-channel art direction for retail and real estate projects
- Redesign of websites, graphic identity, marketing materials
- UI design of web and mobile interfaces, newsletters, visual templates. Coordination with developers and product teams
- Creation of multichannel campaigns: Rich SMS, POS displays, press, e-mailing, digital assets, brochures, press ads, flyers,
- Photo retouching
- On-site signage design for shopping centers
Clients: Liquoristerie de Provence, Parlons literie, Centre commercial Evry2, Elgéa, Dr Janka, Bitter des Basques, Nîmes Étoile, Livinx, Inlu, Slash - AllianceArt DirectorJanuary 2002 - January 2006 (4 years)Neuilly-sur-Seine, FranceGraphic design & visual marketing for B2B/B2C multi-sector projects
- Creation of logos, brochures, press kits, catalogs
- Development of direct marketing and press relations campaigns
- Production of print and event communication materials
- Proofreading supervision & printer relations
Clients: Aéroports de Paris, Salon de l’agriculture, Loxam, Jardiland, Panasonic, Bostic, Sader, General Electric, Dessain & Tolra, Centre commercial Passy Plaza, Centre commercial Bay2,
Recommendations
Be the first to recommend Gaëlle
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- No Code TrainingWinside2025Création de site internet, base de données, automatisation, scrapping via des outils no code. Méthode design thinking.
- Innovating and transforming a product, a service, a journey, a process, or an organizationLaptop2024Les modules de la formation Product Designer : Design UX, design UI, Design sprint Les compétences validées par cette certification : - Collecter des informations sur ou/et avec les utilisateurs (entrer en empathie) - Formuler les besoins critiques - Brainstormer des idées - Prototyper - Tester un prototype - Itérer le processus