Freelancer profile translated to English.
Back to original languageAbout Gaelle
Passionate about the web and e-commerce for over 15 years, I have held many digital roles! I now put my skills to the service of ambitious businesses. I am a fan of new projects :)
My best service for SMEs?
A monthly audit of acquisitions/conversions, with a site audit and suggestions for improvement or business development.
I offer my services to support you with:
- Paid media - Strategic recommendation and communication plan (SEA, social media, RTB Display, Retargeting, etc.)
- Creation of personas, conversion funnels (and copywriting supervision / writing)
- Google Ads Expert: audit and recommendations, optimization (classic or Display, Gmail, Shopping campaigns)
- Social Media Strategy (Facebook / Instagram, LinkedIn / Twitter) - visibility, traffic acquisition, leads and registrations, sales.
- SEO / Analytics audit of your website according to your objectives and recommendation plan
- SEO / SEA Keywords Strategy (business drivers, competitor analysis, editorial plan)
Contact me and let's talk about your business!
Note: no "blackhat" here, I reserve the right not to accept assignments based on misleading products or services and I do not use devious or controversial methods.
Sectors already known: Design & furniture, Sport and accessories, real estate, Insurance & banking, Cosmetics, Fashion and lingerie, MedTech / Healthcare.
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km)
Experience
- CojecomTraffic Manager SeniorPRESS AND MEDIAApril 2019 - February 2020 (10 months)Villeurbanne, FranceGestion et optimisation de budgets publicitairesSupports : Google Ads, Facebook / Instagram, LinkedIn, Twitter, Snapchat et Display RTB (mediamath et amazon DSP)Secteurs : Assurance, Immobilier, Banque, Stations de ski, Informatique, Points de vente, Associations, etc.Références moyens et grands comptes sur demande.
- Arts DesignE-commerce Project ManagerE-COMMERCEApril 2014 - July 2016 (2 years and 3 months)Saint-Priest, France- Strategic definition and positioning- Operational implementation and team building- Logistics supervision, procedure creation, reporting and analysis- Web marketing and communication=> Sales x20 in 2 years!
- Flip TechnologyHead of Communication / Digital Acquisition for a B2B GroupMECHANICAL ENGINEERINGApril 2016 - September 2018 (2 years and 5 months)Villeurbanne, France- Audit and definition of visibility strategies + Management of B2B social, SEA and email acquisition campaigns- Supervision and coordination of service providers (website creation, writing, graphic design, SEO, etc.)- Analysis, reporting and recommendation reports=> Everything for a coherent commercial positioning!
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Education
- D. U. Multimedia et Images numériques (3e cycle)Université Lyon 2 - Institut de la Communication1998