Freelancer profile translated to English.
Back to original languageAbout Gaëlle
Senior Designer with 10 years of experience, I help product teams create coherent, scalable, and engaging digital experiences.
My strength: structuring Design Ops and evolving Design Systems that align designers and developers, accelerate delivery, and improve interface quality.
I have supported Maisons du Monde, Publicis, Yves Saint Laurent, Carrefour, EDF, and SNCF on projects combining design, efficiency, and innovation.
Continuously training in AI, strategy, and accessibility, I develop practices for designing smarter, business-oriented, and inclusive products.
📌 Open to: freelance assignments, long-term collaborations, product or impact projects – on-site (Montpellier) or remote (Paris and International).
French
Native or bilingual
English
Fluent
Spanish
Basic
Italian
Basic
Can work on-site
Montpellier (up to 20km), Paris (up to 20km), Marseille (up to 20km)
Experience
- FREELANCEDesign System ManagerE-COMMERCEJanuary 2022 - Today (4 years and 7 months)Région de Paris, FranceMAISONS DU MONDE / 2022 – 2023• Complete implementation of the Design System: from technical design including the creation of modular components aligned between designers and developers, to DesignOps including the redesign of the entire Figma structure and work methodologies• Setup and management of dedicated weekly meetings as Design System Manager with communication to design and development teams• Standardization of workflows and alignment of namings through a functional structure and common documentation (Figma / Histoire)• Internal evangelization of the Design System regarding its definition, implementation, and short and long-term benefits• Collaboration with multidisciplinary teams to optimize the user experience on the e-commerce site• Training of web designers for workflow transition to Figma, as well as for contributors
- Publicis SapientSenior DesignerJuly 2018 - December 2021 (3 years and 5 months)Région de Paris, France• Collaboration on Carrefour's digital transformation using Agile methodology• Creation of EDF's design system and work on the consistency of conversion funnels• Design of the mobile application linked to the Perso connected object for Yves Saint Laurent• Creation of a dedicated business application for SNCF• Design of a white-label B2B e-commerce platform for Sonepar
- illico frescoArt DirectorOctober 2014 - September 2017 (2 years and 11 months)Levallois-PerretHired at the startup's inception, my mission was to grow La Bonne Box and participate in the creation of Wootbox and Illico Fresco through a strategic and creative process. They are now a company of about 60 employees at Webedia.LA BONNE BOX• Organization of brainstorming sessions to determine the strategy and themes for each month• Consideration of the overall coherence of products/themes and search for harmonization• Creation of a different graphic charter each month for all packaging, print, and web mediaWOOTBOX• Implementation of the agile process within teams for more efficient work• Management of a creative team in the adaptation of media• Creation of creative briefs for external service providers• Development of the communication strategy and budgeting of materials for trade shows• Creation of all materials for various trade shows (Paris Games Week, Japan Expo, Comic Con...)ILLICO FRESCO• Complete redesign of the website to improve the user journey (UX design)• Graphic creation of all print materials as well as interior and exterior packaging• Management of external service providers and supervision of photo shoots• Research and creation of the metro and bus shelter communication campaign• Supervision of the TV advertising campaign and approval at each production stage• Design of CRM and PRM emails to build customer loyalty and guide their experience• Creation of branding elements (Cuisine Actuelle, 750g, Allociné...) visuals for retargeting and social media posts• Development of various landing pages and implementation of A/B testing
Recommendations
SG
+1
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's Degree in Art Direction in Visual Communication and Digital DesignEcole intuit.lab (Paris)2015• Préparation à la prise de responsabilité artistique et créative, par l’étude de cas réels • Travail en équipe ou chaque projet s’organise en agence éphémère, type startup • Brand Design Project (BDP) : projet personnel sur un cas de marque revisitée, qui vient approfondir cette année de travail
- Bachelor's Degree in Multimedia Project ManagementIESA Multimédia (Paris)2014• Rythme alterné qui associe formation et activité professionnelle • Renforcer les connaissances techniques en PAO, Web et en audiovisuel • Développer les aptitudes à la direction artistique et se familiariser aux exigences de productions multimédias et de management d'équipe
Certifications
- Gold Level (over 850 points)TOEIC® Program2020
- Certified SAFe® 5 AgilistScaled Agile, Inc.2021