Freelancer profile translated to English.

Description

CURRICULUM VITAE:

An experience since 2001 in the field of communication has allowed me to develop great versatility and multiple skills. First as a Graphic Designer after a BTS (Advanced Technician Certificate) in Visual Communication, then as an Art Director, Web Designer, Project Manager, Communications Officer, I have been self-employed as a Communications Consultant for 6 years.

AREAS OF EXPERTISE:

I work in various fields, from graphic design but also upstream on the visual strategy part when the project requires it: personalizing the project to the company's image, with a coherent and differentiating message, with a requirement for compliance with the graphic charter across all company communication tools.

• BRANDING: visual identity/logo/graphic charter/stationery/mascot/label...

• PRINT: white paper/posters/brochures/folders/flyers/catalogs/event stand projection and branding/signage/packaging/technical sheets...

• DIGITAL: web design/mobile and tablet applications/digital communication for social networks/newsletters...

• MOTION DESIGN: storyboard/illustration

METHODOLOGY:

Throughout my experience, I have acquired a methodology that allows me to move forward step by step, efficiently and within realistic deadlines:

1- The brief = discussion about the client's challenges, expectations, and needs

2- Creative directions = I propose several options/concepts to develop (a creative direction is the common thread from which the entire project will stem)

3- Validation of a proposal = development and finalization of the direction chosen by the client

4- File preparation for either print submission or web use

Do not hesitate to contact me to learn more, I will be delighted to discuss your projects!

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

GAELLE BERNARD COMMUNICATION
Communications Consultant - Brand Design
CONSULTING AND AUDITS
October 2016 - Today (9 years and 10 months)
Tassin-la-Demi-Lune, France
I advise and support companies in their communication strategy, actions, and tools.
Consulting Branding & Identity Publishing Communication Strategy Packaging Motion Design Art Direction Graphic Design
Europole-SEET
Communications Officer
ENERGY AND UTILITIES
May 2015 - October 2016 (1 year and 5 months)
Ternay, France
B2B brand strategy. Conception and implementation of marketing operations. Development of merchandising and POS displays. Press relations. Corporate & internal communication. Management of a network of service providers. Retroplanning, reporting, analysis, and evaluation.
> Redesign of the graphic charter and reorganization of the 2016 catalog
> Organization and follow-up of product photo shoots, management of the photo library
> Redesign and harmonization of the graphic charter for product packaging (packaging, cardboard, labels, bags, ...)
> Creation and production of print marketing tools with a focus on corporate consistency and harmonization (sample portfolio profiles, posters, Rexel customer catalog, ...)
> Implementation and development of marketing operations (posters, POS displays, merchandising, banners, goodies, agency event invitations, promotions, incentives, ...)
> Internal communication (flash news, alert news, email signature, ...) & support for various departments in the creation of their communication materials (quality satisfaction survey, workshop safety poster, fundamentals booklet, PowerPoint presentation, ...)
> Follow-up of service providers and website progress (product database, update of new arrivals import, website evolution research, problem solving, reporting, ...)
> Competitive intelligence and web disputes
> Production of a time-lapse for the launch of the "Scénario" and "Démo" boxes (scenario of the company's lighting expertise) in the showroom.
Catalog Packaging Internal Communication Graphic Charter Signage Poster Brochure Communication Strategy Video Production
Freelance
Event Project Manager
ENTERTAINMENT AND LEISURE
January 2001 - January 2015 (14 years)
Material and logistical management of event projects for individuals and professionals:
- Launch of a literary cafe in Strasbourg
- Weddings (150 people), birthdays (100 people), organization of themed weekends and days
- Associations: Emmaüs, Melody Gospel Togo, Passerelle Alsace-Moldavie
Event Management Poster Packaging