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Gaël LazzaroniGL

Gaël Lazzaroni

IT Commercial Consultant - Offer Structuring &

€780/day
Marseille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Gaël

Are you an SME or mid-sized company in the IT/digital sector whose commercial development relies on anartisanal organization**: no structured prospecting process, poorly managed sales pipeline, sales force without a clear method? **I help you lay the foundations for a lasting commercial organization.

After15 years in IT service companies(Business & Decision, Klint, NSI/Cegeka Group), including **building a regional agency from scratch to €1.1 million in revenue in 3 years**, I offer you rare expertise: that of a **commercial organization builder**, not just an executor.

What sets me apart: I have closedC-Level accounts(IT Directors, business unit leaders) in large and mid-sized companies, both in France and internationally, structuredportfolios of several million euros**, and recruited/managed sales and consulting teams. I also design my own **AI-assisted sales tools(ROI calculators, CRM-connected audit tools) to industrialize what I implement.

Types of missions I undertake:
  • Structuring prospecting and sales pipeline processes (CRM, automation, tracking)
  • Audit and redesign of your commercial or go-to-market organization
  • Support for closing complex sales cycles and large accounts
  • Design of commercial business tools (calculators, sales support tools)
  • Offer structuring for market or region opening
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Basic

  • Spanish

    Basic

Can work on-site
Marseille (up to 30km)

Experience

  • NSI France (Groupe Cegeka)
    Regional Director PACA
    CONSULTING AND AUDITS
    August 2025 - May 2026 (9 months)
    Marseille, France
    Recruited to lead thecommercial development of the PACA regionin the digital services market, within the context of the group's strategic repositioning.
    • Leading and managing the regional sales team (pre-sales and prospecting)
    • Structuring the sales pipeline
    • Opening new accounts in a territory not yet well covered by the group

    Results in 9 months: 5 new accounts opened, €320k in revenue generated, and €780k in pipeline built.
    Sales Team Management Large Account Development Offer Structuring AI Automation Sales Negotiation
  • Klint
    South-East Agency Director
    CONSULTING AND AUDITS
    May 2022 - August 2025 (3 years and 3 months)
    Marseille, France
    Entrepreneurial mission: **create the group's first regional agency from scratch**, from market research to profit center management.


    • Business plan, competitor analysis, location selection
    • Sourcing premises and local partners
    • Complete structuring of the sales function (prospecting process, automation, pipeline management, and sales tracking)
    • Sourcing, recruiting, and operational management of sales and consulting teams

    Results: continuous agency growth over 3 years (€400k, then €820k, then **€1.1 million in revenue**), 13 recruitments made, and 12 clients signed.
    A concrete demonstration of the ability to build a commercial and operational organization from the ground up.
    Profit Center Creation Large Account Development Offer Structuring AI Automation Sales Negotiation
  • Klint
    Business Manager CRM / Data / Marketing
    CONSULTING AND AUDITS
    August 2018 - May 2022 (3 years and 9 months)
    92300 Levallois-Perret, France
    **Development and management of a portfolio of large and mid-sized accounts**, in France and internationally, focusing on CRM, Data, and Marketing issues.


    • End-to-end client relationship, from opportunity detection to closing with C-Level stakeholders (IT Directors, business unit leaders)
    • Monitoring consultants on technical support assignments
    • Project management and team coaching on client preparation and presentation

    Results: managed portfolio of **€4.5 million in revenue**, 40 consultants on projects, 10 key accounts managed directly.
    Large Account Development Sales Negotiation Consultant Preparation Client Retention C-Level Advisory

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Education

  • Claude Code in Action
    Anthropic
    2026
    Claude Code in Action
  • Salesforce AI Associate
    Salesforce
    2024
    Salesforce AI Associate

Skill set

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