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Gaël GuerderGG

Gaël Guerder

🏅 HubSpot CRM Specialist | Sales & Marketing

€630/day
27 projects
Bordeaux, FR
3-7 years

Average response time: A few days

Freelancer profile translated to English.
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About Gaël

đź‘‹ Welcome to my profile!

Certified HubSpot Partner, I help Sales, Marketing, and Customer Service teams accelerate their CRM deployment on HubSpot and achieve their customer acquisition and retention goals.

You might need me if:

âś… You are about to deploy HubSpot or HubSpot is already deployed and the configuration is not yet optimal
âś… You want to take full advantage of your CRM environment and its features.
âś… You want to achieve 100% team adoption of the new CRM environment
âś… You want to attract prospects through Inbound Marketing campaigns
âś… You want to streamline your actions and automate what works
âś… You want to reduce the duration and optimize your sales funnel
âś… You want to increase average order value and purchase frequency
âś… You want to improve customer satisfaction


Your Marketing, Sales, and CRM strategies must adapt to your environment to:

- attract the right prospects;
- nurture and convert these prospects into customers;
- increase purchase frequency, upsell, cross-sell;
- encourage them to recommend your products or services and become ambassadors;
- be present in the good and bad moments of the customer lifecycle;
- be present in the right way and at the right time;
- increase Net Promoter Score.


At each stage of the Customer Journey, we must consider:

- what the contact has done to be exposed to the message
- their purchase maturity in the journey
- their pain points and needs
- the specificities of the channels
- their general sentiment

I help my clients in all these key moments.

✨ About them, they are:
ManoMano (Bordeaux), Edenred (Paris), Nutripure (Toulouse), Nutrimuscle (Paris), Funé'UP (Toulon), Bordeaux Ynov Campus, Hetic (Paris), Sedomicilier (Bayonne), Fovéa (Bordeaux), Tudigo (Bordeaux), Larrun (Biarritz), AANA (Bordeaux), Geek-Tonic (Biarritz), Winback (Biarritz), Ademeure (Bordeaux)...
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Bordeaux (up to 50km), Biarritz (up to 50km), Toulouse (up to 50km)

Experience

  • Malt
    Malt logoOn Malt
    Freelance Consultant HubSpot, CRM & Marketing Automation ⚡
    CONSULTING AND AUDITS
    October 2019 - Today (6 years and 10 months)
    Passionate freelancer since 2019

    Assignments:
    • CRM deployment for Sales and Customer Service teams
    • Implementation and optimization of sales processes
    • Implementation of Inbound Marketing campaigns
    • Implementation of lead generation campaigns
    • Marketing automation and lead nurturing
    • Professional training on HubSpot
    • Bachelor's, Master's 1 and Master's 2 training
    Hubspot Lead Nurturing Sales Operations Make (Integromat) HubSpot Marketing
  • Sparring Bear
    Co-founder & CEO
    SPORTS
    April 2020 - June 2022 (2 years and 2 months)
    Our mission is to make combat sports accessible without constraints 👊

    Pre-incubated at Ad'Occ Sport
    Supported by Start US Up!
    Supported by the Occitanie Region
    Product Launch Community Management Website Creation Wordpress CRM Emailing Press Relations
  • Keetiz
    Marketing Project Manager & Co-founder
    SOFTWARE PUBLISHING
    May 2015 - October 2019 (4 years and 5 months)
    Montpellier, France
    MARKETING
    Development of B2B and B2C Marketing Strategies
    Marketing Project Management
    E-mailing & E-mail Automation
    Management of Facebook Ads and Google Adwords acquisition campaigns
    Social media management
    Trade show organization
    Web writing
    Content creation
    Implementation of growth marketing and lead nurturing campaigns
    Vendor management
    Representation and pitching.

    MANAGEMENT
    Candidate selection and recruitment, management of the Marketing & Customer Success team (1-5 people: Communication, UI/UX design, Support)
    Management of marketing and cross-functional projects
    Training teams on CRM and project management tools.

    LATEST INTERNAL PROJECTS
    - Launch of the Ambassador Program:
    Project management (11 team members)
    Definition of acquisition and engagement strategy
    Design of the learning path
    Creation of educational tools (training videos, presentation materials, .PDF documents).
    - Launch of the Customer Success service:
    Project management (6 team members)
    Implementation of a chat system by department and availability
    Creation of a FAQ and a chatbot
    Structuring and managing the Customer Success team
    Continuous process optimization.
    > CES (Customer Effort Score) measured at 6/7
    Marketing Project Management B2C B2B Communication Strategy Growth Marketing Team Management

Reviews

5.0

Out of 9 ratings

AD

Account deleted

Reviewed on 10/27/2023

The mix: technical approach on HubSpot + Gaël's marketing skills = a powerful combination for our mission. I highly recommend him.
S

Sonia

ESPAS ZEN

Reviewed on 3/1/2023

I've been working with Gael for... 5 years. I had put my marketing activities on hold during COVID and happily resumed with Gael. Very professional, creative, full of suggestions, structured with innovative tools, calm and curious about my world... he handles my communication on social media, webinars, website... for my two businesses. I love it and recommend him!!

Recommendations

Hanaé BordHB
Jimmy R.JR
SR
+2
Hanaé Bord and 4 other people have recommended Gaël

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Education

  • Master Grande Ecole specializing in Marketing
    Montpellier Business School
    2015
  • Bachelor specializing in Entrepreneurship
    Novancia Business School
    2013

Certifications

Skill set

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