About Gaël
French
Native or bilingual
English
Fluent
Experience
- Malt
On Malt
Freelance Consultant HubSpot, CRM & Marketing Automation ⚡CONSULTING AND AUDITSOctober 2019 - Today (6 years and 10 months)Passionate freelancer since 2019Assignments:- CRM deployment for Sales and Customer Service teams
- Implementation and optimization of sales processes
- Implementation of Inbound Marketing campaigns
- Implementation of lead generation campaigns
- Marketing automation and lead nurturing
- Professional training on HubSpot
- Bachelor's, Master's 1 and Master's 2 training
- Sparring BearCo-founder & CEOSPORTSApril 2020 - June 2022 (2 years and 2 months)Our mission is to make combat sports accessible without constraints 👊Pre-incubated at Ad'Occ SportSupported by Start US Up!Supported by the Occitanie Region
- KeetizMarketing Project Manager & Co-founderSOFTWARE PUBLISHINGMay 2015 - October 2019 (4 years and 5 months)Montpellier, FranceMARKETINGDevelopment of B2B and B2C Marketing StrategiesMarketing Project ManagementE-mailing & E-mail AutomationManagement of Facebook Ads and Google Adwords acquisition campaignsSocial media managementTrade show organizationWeb writingContent creationImplementation of growth marketing and lead nurturing campaignsVendor managementRepresentation and pitching.MANAGEMENTCandidate selection and recruitment, management of the Marketing & Customer Success team (1-5 people: Communication, UI/UX design, Support)Management of marketing and cross-functional projectsTraining teams on CRM and project management tools.LATEST INTERNAL PROJECTS- Launch of the Ambassador Program:Project management (11 team members)Definition of acquisition and engagement strategyDesign of the learning pathCreation of educational tools (training videos, presentation materials, .PDF documents).- Launch of the Customer Success service:Project management (6 team members)Implementation of a chat system by department and availabilityCreation of a FAQ and a chatbotStructuring and managing the Customer Success teamContinuous process optimization.> CES (Customer Effort Score) measured at 6/7
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Education
- Master Grande Ecole specializing in MarketingMontpellier Business School2015
- Bachelor specializing in EntrepreneurshipNovancia Business School2013
Certifications
- HubSpot Sales Software CertifiedHubSpot2022
- HubSpot Inbound Marketing CertifiedHubSpot