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Gael De KerdanetGD

Gael De Kerdanet

B2B-B2C Marketing | SEO | Offer/Market Analysis

€800/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Gael

Multilingual and multinational digital marketing strategy specialist, I lead a "virtual" digital marketing agency composed of about twenty experts worldwide offering expert service at competitive prices.

My goal: to help define a differentiated and ad hoc digital strategic positioning that "simply works".

My skills:

✔️ SEO / Web Referencing:
👉 Digital market analysis and segmentation
👉 Competitive analysis
👉 Identification and selection of target keywords
👉 Content writing
👉 Technical SEO (on/off page and technical performance)

✔️ Website Development:
👉 E-commerce (Woocommerce, Shopify, Prestashop, Magento)
👉 Non-commercial sites (WordPress, Drupal) or custom (Laravel, Symfony)

✔️ Digital Audit, UX/UI and Optimization:
👉 Conducting detailed audits to maximize conversion and engagement
👉 Identification of quick wins and prioritization of recommendations
👉 User Experience (UX) & Interfaces (UI)
👉 Customer journey analysis / conversion funnel optimization

✔️ SEA Campaign Optimization (Project Manager):
👉 Performance analysis on Google, Bing, Facebook, and Twitter
👉 Recommendation and follow-up

✔️ Email Marketing (DA & Code):
👉 Campaigns (design, targeting, code, tracking, and reporting)
👉 Routing

✔️ Design (DA):
👉 Logos, collateral, websites
👉 Flipbooks

✔️ Technology and Artificial Intelligence:
👉 ChatGPT / DALL-E / MidJourney / Prompt Engineering
👉 AI for digital marketing

I have the privilege of collaborating with prestigious clients, such as:

👉 Potel & Chabot
👉 Renault Bank
👉 Concours Lepine
👉 Capvital
👉 CapitalCom Events
👉 Le Crazy Horse Paris
👉 Assas University
👉 ENGIE
👉 EDF Energy...

My approach: combining technological expertise and proven methodologies to design tailor-made, robust digital strategies that generate concrete and sustainable results.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Zero and Ones Ltd
    CEO
    CONSULTING AND AUDITS
    February 2018 - February 2022 (4 years)
    Malta
    President of Zero and Ones Ltd, a digital marketing agency specializing in helping its clients rank on Google's first page results for keywords we jointly select.

    Through the quality of its web services, 01s allows its clients to:

    👉 establish a tailor-made "premium" online presence (standard & e-commerce websites)
    👉 establish a real digital strategy based on differentiation from their competitors and a clear understanding of the actual demand from their own clients and/or prospects
    👉 implement tailor-made SEO campaigns that will help increase their traffic and, more importantly, their conversions
    👉 optimize the technical performance of their sites, including "on page" and "off page"
    👉 communicate with their target audience in a way that meets their expectations through ad-hoc "SEO-optimized" content
    👉 implement manual and/or automatic high-quality net link campaigns to increase the authority of any of their sites if/when necessary...
    👉 create highly targeted/effective AdWords / FB / Instagram / TikTok / etc... campaigns and manage them
    👉 and/or communicate via email as part of fully customized "multi-scope" campaigns
    👉 meet all their technical or strategic needs in an increasingly complex digital world!

    In other words, 01s develops successful, tailor-made, low-cost/high-return digital strategies for its clients, regardless of their size/scope!
    Digital Transformation Project Management Digital Communication WordPress Site Webmarketing Strategy Sales Strategy Editorial Strategy Digital Marketing
  • Agence Carpe Diem QM
    Président
    CONSULTING AND AUDITS
    December 2010 - September 2016 (5 years and 9 months)
    Paris, France
    Founder of CarpeDiem QM, an agency specializing in digital marketing and communication, social media, B2B marketing, website development, and SEO.

    ✔️ Among the agency's achievements:

    👉 digital marketing: analysis of internet demand, segmentation, content development, and Google referencing campaigns for numerous companies, including European Business Media and Whirlpool;
    👉 web development: creation of numerous showcase sites on WordPress, including the Concours Lépine site (http://concours-lepine.com) as well as http://www.akor-alternance.com, http://www.humanfirst.fr, http://belong-and-partners.com/, and http://threethirtythree.co.uk/;
    👉 e-commerce development: design, creation, and management of e-commerce sites on WordPress+E-commerce, Prestashop, and Magento, including 4 Magento e-commerce sites for Mapharma in a secure environment (health server) and complex technical constraints;
    👉 creation of AdWords campaigns for Whirlpool, Akor Alternance, Iazeo...
    👉 creation of mini-sites & flipbooks for Whirlpool, SFR, Akor Consulting...
    👉 execution of email marketing campaigns for Alcatel, Allianz...

    ✔️ Head of Marketing for the online business news agency Actuentreprise.
    Webmarketing Strategy Webdesign SEO SEO Referencing SEO Writing Digital Communication Branding Art Direction Project Management
  • Hedgehog Consultancy AU
    Managing Director
    CONSULTING AND AUDITS
    January 2009 - December 2010 (1 year and 11 months)
    Sydney NSW, Australia
    Founder of Hedgehog Consultancy, a digital marketing agency specializing in website creation, text campaigns, and email marketing. Also in developing the Australian market for New Zealand companies looking to establish themselves there.

    👉 Head of Marketing for the online business news agency Actuentreprise. Creation of websites on Prestashop and WordPress (Creation - Charter - Website launch, monitoring, and referencing)
    👉 Email marketing campaigns (Design, creation, sending, and follow-up)
    👉 Text campaigns (Design, creation, and sending).
    Digital Communication digital strategy Webmarketing Digital Transformation Webmarketing Strategy Webdesign Web Development

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Education

  • MBA - IBEX
    Cass Business School
    1996
    Master of Business Administration - International Business and Strategy
  • Business Law Degree
    Université Panthéon Assas (Paris II)
    1988
    BA, Business Law

Skill set

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