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Gaël BassandGB

Gaël Bassand

Commercial Data Analyst | Power BI & Excel | GB D

€520/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Gaël

SMEs are often forced to make decisions based on intuition.
And that's precisely where problems arise:

→ MARGIN: Turnover that hides unprofitable segments
→ CASH FLOW: Inventory tying up cash
→ CUSTOMERS: Undetected churn
→ PILOTING: Incomplete or outdated indicators
→ ORGANIZATION: Unmeasured productivity

I cross-reference your sales, inventory, payment terms, and margins to highlight:
👉 WHAT COSTS
👉 WHAT PAYS OFF
👉 WHAT SHOULD BE CORRECTED
👉 WHAT SERVES AS A MODEL TO REPLICATE

Delivered as an automated, simple, reliable, and actionable dashboard with automatic updates.

20 years of sales practices + data analysis at the service of VSEs/SMEs/ETIs.
  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km), Saint-Raphaël (up to 30km)

Experience

  • GB Data Services
    Commercial Data AnalysisFreelance Data Analyst & Business Intelligence
    CONSULTING AND AUDITS
    July 2025 - Today (1 year and 1 month)
    Lyon, France
    Commercial data analysis and creation of interactive dashboards for SMEs.
    Achievements:
    - Power BI Superstore Dashboard (Sales KPIs, customer segments, geographic analyses)
    - Professional Excel Templates (accounting management, sales tracking)
    - Geoloated prospecting files
    - Anomaly detection on sales data

    Tools: Power BI, Advanced Excel, Power Query, SQL, R.
    Power Query Microsoft Excel Power BI Services SQL SME Business Intelligence
  • IMO-TRANS Transport
    Technical Sales Representative
    TRANSPORTATION
    January 2022 - January 2023 (1 year)
    Lyon, France
    Develops the Rhône-Alpes and Switzerland region

    -Monitoring of commercial performance by geographical area
    -Creation of a low-price offer — profitability analysis and pricing modeling
    -Builds a database of targeted prospects — structuring and leveraging commercial data in Excel to identify development opportunities
    -Collaborates with relevant departments — coordination based on shared reporting
    Microsoft Excel Power Query Data Cleaning and Preprocessing SQL
  • CUISINELLA Commerce de détail
    Manager
    RETAIL (SMALL BUSINESS)
    January 2010 - January 2014 (4 years)
    Craponne, France
    Creates and manages a 450m² retail outlet
    Manages business activity through commercial indicators and management dashboards

    Manages a company:
    -Monitoring of financial data, inventory, and commercial performance
    -Implements procedures
    -Structuring of operational processes and data
    -Resolves constraints
    -Variance analysis and performance optimization
    Project Management Sales KPIs Excel Dashboards Microsoft Excel

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Education

  • BTS Sales Force
    VAE
    2004
    BTS Force de vente

Certifications

Skill set

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