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Gaby SantestebanGS

Gaby Santesteban

Finance Director

€390/day
Buenos Aires, AR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Gaby

Finance executive with over 25 years of experience leading Administration & Finance teams in local, regional, and global environments.

Specializing in strengthening financial management, optimizing liquidity and cash flow, improving information quality for decision-making, and developing scalable operating models that drive business growth.

My experience includes Working Capital, Treasury, Financial Planning, Financial Control, Reporting, Financial Governance, IFRS/SOX Compliance, and leading complex operations in multiple countries. I have led large teams and end-to-end processes such as R2R, P2P, O2C, and Treasury.

I have designed, transformed, and scaled Shared Services and Global Business Services (GBS) models, combining financial leadership, operational excellence, and transformation to generate sustainable value.

I am motivated by complex and dynamic environments that require professionalization, scalability, and close alignment between Finance and business strategy to support sustainable growth processes.
  • Spanish

    Native or bilingual

  • English

    Conversational

Can work on-site
Buenos Aires (up to 50km)

Experience

  • Prosegur SA, Cdad.
    Regional Director of Finance Operations & Global Business Services (GBS)
    December 2020 - February 2026 (5 years and 2 months)
    Buenos Aires, CF, Argentina
    Regional and global leadership of financial organizations with reach to over 20 countries, responsible for working capital, liquidity, financial control, executive reporting, IFRS/SOX compliance, and transformation programs. Focus on strengthening financial governance, improving information quality for decision-making, and optimizing the organization's financial performance. Team of 250 employees. Reporting to the Global Director of Shared Services.
    • Optimization of working capital through end-to-end improvement of O2C and P2P processes, reducing supplier invoice backlog by 70% and customer contracts by 80%, strengthening liquidity and operational predictability of the business.
    • Improvement in the quality of financial closing through an 85% reduction in incidents with external auditors, by regularizing over 12,000 accounting accounts.
    • Elimination of 100% of IFRS16 audit findings through normalization of contracts and strengthening of accounting calculation control, mitigating regulatory risks.
    • Strengthening of the financial control environment through the implementation of risk matrices under IFRS and SOX frameworks, reducing risks and ensuring regulatory compliance at the regional level.
    • Improvement of operational efficiency through process mining (Celonis), reducing payment rejections by 70% and strengthening relationships with suppliers.
    • Optimization of the O2C process through automation with the implementation of 35 robots, accelerating revenue recovery and reducing operational burden.
    • Improvement in the quality and timeliness of financial reporting through redesign of processes and controls, enabling data-driven decision-making.
    • Transformation of the financial model through regional implementation of ERP Cloud, enabling standardization, operational efficiency, and business scalability.
    Shared Services Process Improvement Working Capital Management ERP implementation Financial Reporting & Analysis
  • WPP GroupM,
    Director of Working Capital
    March 2018 - October 2020 (2 years and 7 months)
    Buenos Aires, CF, Argentina
    Executive position responsible for the management of Working Capital, Treasury, Liquidity, and Cash Flow Optimization for multiple business units of GroupM Argentina. Responsible for cash generation, credit risk management, financial investments, DSO/DPO indicators, and cash needs planning, collaborating with senior management to strengthen financial performance and support strategic decision-making. Team of 70 employees. Reporting to the Regional Director of Working Capital.
    • Optimization of working capital through improvement of O2C and P2P processes, strengthening DSO/DPO indicators, liquidity, and cash flow predictability.
    • Strengthening of credit risk control through optimization of evaluation, monitoring, and collection mechanisms, reducing financial exposure and improving accounts receivable recovery.
    • Active management of cash position and financial investments in highly volatile environments, protecting liquidity, financial stability, and fund availability for operations.
    • Close collaboration with senior management and business leaders to align working capital strategies with commercial and operational objectives, strengthening financial performance and strategic decision-making.
  • Publicis Groupe Re:Sources,
    Director of the Administration & Finance Shared Services Center
    January 2010 - December 2017 (7 years and 11 months)
    Buenos Aires, CF, Argentina
    Creation and direction of a financial and administrative structure under a Shared Services Center model, integrating accounting, accounts payable, accounts receivable, tax, payroll, IT, internal control, KPIs, and SLAs processes for multiple business units. Responsible for operational efficiency, compliance, reliability of financial information, and business support. Team of 50 employees. Reporting to the Global Director of Shared Services.
    • Increase in operational efficiency and consistency through standardization and optimization of end-to-end processes (R2R, P2P, O2C, taxes, payroll, IT), driving continuous improvement and automation of key activities.
    • Strengthening of the internal control framework and regulatory compliance, aligning processes with corporate policies and international accounting standards.
    • Implementation of an integrated ERP and process automation, reducing risks and improving the reliability of financial information.
    • Assurance of service levels and productivity improvement through the definition and monitoring of SSC KPIs and SLAs.
    • Reduction of operational costs and increase in efficiency through the creation and implementation of the Shared Services Center in Argentina, defining the operating model, organizational structure, and financial processes.
    • Management of relationships with internal and regional stakeholders, promoting alignment between the SSC and the group's strategic needs.

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Education

  • MBA
    DoinGlobal
    MBA
  • Business Expert
    thePower
    2024
    Business Expert

Skill set

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