Freelancer profile translated to English.
Back to original languageAbout Gabriel
Multidisciplinary designer, committed to translating your company's vision and ideas through its visual identity and graphic charter. My goal is to communicate effectively and harmonize all aspects of your brand.
Experience and Skills:With over 7 years of experience in design, I've had the privilege of collaborating with over 50 international clients, having lived and worked in Vietnam and Mexico. I bring a deep understanding of brand identity to my clients and build ongoing working relationships with many of them.
Collaborative Approach:I firmly believe in a collaborative approach with my clients. Before starting a project, I fully immerse myself in understanding their vision, values, and goals. Your ideas, my expertise, our project.
Creativity and Innovation:My aim is to bring a touch of creativity and innovation to every project. I am constantly on the lookout for the latest trends and best practices in design to offer my clients unique and differentiated visual solutions.
Services Offered:
• Visual Identity: Logo, name, graphic charter, illustrations, pictograms.
• Consulting & Strategy: Adapting your message to your market and target audience.
• Print: Business cards, posters, books, magazines, press ads, flyers.
• Packaging: Attracting attention, creating desire, and prompting purchase.
• Web: Websites, social media, email marketing, newsletters, etc.
Immersed in the passion for creation, I am here to turn your projects into reality. I am available now to bring your digital and creative projects to life.
French
Native or bilingual
Spanish
Conversational
English
Native or bilingual
Can work on-site
Marseille (up to 50km), Montpellier (up to 50km), Paris (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km)
Experience
- Momentum Living Outlet - Nixxin GroupMomentumLiving OutletRETAIL (SMALL BUSINESS)January 2020 - October 2021 (1 year and 9 months)Hô Chi Minh Ville, VietnamARTISTIC DIRECTION // GRAPHIC DESIGNObjectives and missions:
- Responsible for applying and developing an existing graphic charter for the Momentum Living retail and outlet store.
- Creation of a global artistic direction to ensure clear and recognizable communication.
- Complete development of brand marketing through various communication channels and marketing strategies.
- Graphic design, photo editing, and artistic direction tasks to ensure harmonious visual consistency.
Marketing materials and other designs:Artistic direction dossierInteractive catalogBrochureHandTag / Product labelSocial media bannerSocial media postEvent posterProduct technical sheet - THE BRIX - Eatery & Bar LoungeTHE BRIX - Eatery & Bar LoungeRESTAURANTS AND FOOD SERVICEFebruary 2019 - October 2021 (2 years and 8 months)Hô Chi Minh Ville, VietnamARTISTIC DIRECTION // GRAPHIC DESIGNObjectives and missions:
- Responsible for applying anddeveloping an existing graphic charterfor the restaurant-bar-lounge The Brix.
- Creation of aglobal artistic directionto ensure clear and recognizable communication.
- Completemarketing developmentof the brand through various communication channels and marketing strategies.
Marketing materials and other designs:- Artistic direction dossier
- Business cards
- Membership cards
- Menus (Brunch // Lunch // Dinner // Beverages // Specials )
- Social media banner
- Social media post
- Event poster
- Gift cards
- Stickers
- Kakemono
- T-shirts and uniforms
- TINTO SaigonTINTO - Nikkei Cuisine & BarRESTAURANTS AND FOOD SERVICEJanuary 2019 - January 2020 (1 year and 1 month)Hô Chi Minh Ville, VietnamFULL BRANDING // ARTISTIC DIRECTIONObjectives and missions:
- Creation of the graphic charter for the restaurant-bar Tinto.
- Creation of a global artistic direction.
- Complete development of brand marketing through various communication channels and marketing strategies.
- Graphic design, photo editing, and artistic direction tasks to ensure harmonious visual consistency.
1. Visual Identity:- Logo:A minimalist and elegant logo.
- Colors:A minimalist and contrasting color palette, with neutral tones like beige, white, gray, and black.
- Typography:Modern and elegant typography, linking the two cultures.
2. Marketing Materials and Activation:- Menus and coasters:Clean menus
- Business cards:Minimalist business cards.
- Flyers or leaflets:Promotions for special events or restaurant offers.
- Signage:Restaurant signage made from raw materials like wood or metal.
- Uniforms:Designed to be elegant and functional, they would use high-quality fabrics in neutral tones with touches of red.
3. Artistic Direction:- Interior Design:Elements inspired by Japanese wood and Peruvian motifs subtly integrated. The use of modern materials in construction reinforces the distinctive character of the place.
- Artwork:Selection of artwork that complements the restaurant's ambiance.
4. Visual Communication:- Photography:Highlighting the restaurant's ambiance, dishes, and architectural details.
- Promotional Videos:Creation of short promotional videos to showcase the culinary experience and the restaurant's unique atmosphere.
5. Online Presence:- Social Media:Managing profiles and posts on platforms.
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Education
- MBA - Marketing, Artistic Direction and Management ESC PAU, FranceESC PAU2016MASTER 1: Digital Marketing and Communication Design and implement marketing strategies from a design perspective and digital communication strategies. - Big Data - Sales team management - Web Design - Buzz Marketing - Graphic design - Creativity management - Personal communication - UX Design MASTER 2: French Marketing Excellence Define international strategies for luxury, food, wine & technical products • Master the main characteristics of these 4 sectors • Define global strategies for advertising, campaign design and digital growth • Set up an international sales plan in the previously mentioned sectors • Get acqainted with the future of those sectors and the weak signals currently setting tomorrow’s trends - Luxury Marketing : Luxury/fashion/cosmetics (Inc. fine fragrances) industries, strategies and tactics (product, pricing, distribution & communication. - French Tech : Fundamental theoretical & professional knowledge in international strategic marketing for the High Tech & Digital sector - Purpose Marketing : Brand strategy and development - Intercultural Marketing : Intercultural marketing management - French Wine & Beverage Marketing : Sustain consumer perception and develop brands - French Food/Gastronomy Marketing : Value proposition and marketing strategies
- MBA - Management & InnovationTEC de Monterrey, Mexico City, Querétaro, Guadalajara La Salle University, Mexico City2016Double M.B.A Corporate culture : Innovation results from the collaboration of skills, promoting collective creativity. Encouraging creative initiatives at all levels of the business and adopting practical techniques like open innovation and Design Thinking are essential to breaking down boundaries between functions and driving the development of new products and services. Market study: Listening to the customer is essential in the innovation process. Active technological monitoring and analysis of market trends make it possible to respond effectively to customer needs. Design Thinking and customer surveys are essential tools for creating innovations based on customer problems. Financing innovation: Project management involves the mobilization of human, technical and financial resources. With the rapid evolution of the market, managing innovative projects requires an agile approach and efficient allocation of resources and budget across multiple projects. QS Top Universities 2024 #1 private university in Mexico #6 university in Latin America #29 private university in the world