Freelancer profile translated to English.
Back to original languageAbout Gabriel
Hello! My name is Gabriel, I am 25 years old.
I design impactful visual identities, attractive packaging, and creative content for print, digital, and social media.
With over 4 years of experience, I work on global projects: branding, campaigns, motion design, video editing, logo creation, and B2B/B2C/OOH materials.
My approach combines attention to detail, brand consistency, and visual innovation. I integrate 3D elements into my creations to enhance product impact, as well as mastering artificial intelligence tools to accelerate the creation of concepts, assets, and visual moods.
Key skills: art direction, visual identity, packaging, digital design, social content, motion design, video editing
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Arduina MenaArt DirectorDIGITAL AND ITFebruary 2024 - February 2025 (1 year)Dubaï, United Arab EmiratesAs Art Director, I had the opportunity to collaborate with the BYD brand in the United Arab Emirates and Saudi Arabia, within the Arduina Mena agency, in partnership with Ores Studio Vietnam.I directed the design and production of several strategic campaigns, including:- Brand launch in a new market- Ramadan 2024/2025 Campaign- Activation around Euro 2024,And many other creative initiatives and campaigns.On these projects, I utilized a wide range of skills in 3D, graphic design, motion design, and video using tools like Blender, Photoshop, and After Effects. I also integrated artificial intelligence into my workflow with Midjourney, Viscom, Sora, and Runway, thereby optimizing visual creation and innovation.This experience allowed me to develop immersive and impactful campaigns, tailored to the expectations of a rapidly expanding market.
- Mium Lab (ex: Les Miraculeux)Art DirectorHEALTH AND WELLNESSSeptember 2021 - September 2023 (2 years)Paris, FranceI led the Art Direction at Mium Lab, with an intern assisting me for 6 months during my last year there. During this time, I was responsible for:- Creating communication visuals for company exhibitions, such as Made In France: banners, flyers, playing cards, stand decoration.- Managing the brand's name change, updating all assets (product labels, photos, videos) and communication materials, for both B2B and B2C.- Evolving the brand's identity, which was previously very childlike, fun, and colorful.The request was to make the brand more premium, expert, and mature in its field, gummies. While maintaining transparency and a close connection with the consumer.- Photo shoots, lifestyle photos, product photos, packshots, lifestyle photos.- Primarily creating print materials for B2B.- Designing product packaging, shipping boxes, POS displays, counter displays.
- Les MiraculeuxGraphic DesignerHEALTH AND WELLNESSFebruary 2021 - August 2021 (7 months)Paris, France- Creation of newsletter designs and GIF animations- Product launch, - Preparation of assets for new product releases. Packshots, website visuals (icons, web banners, social media communication, ...)- Creation of print materials for B2B and B2C (Flyers, order forms)- Advertising motion design videos
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Education
- Digital Project Manager - Art DirectionIIM- Institut de l'internet et du multimédia - Léonard De Vinci2023Durant mes 5 ans d'études j'ai pu toucher à beaucoup de domaine différents, pour avoir un maximum de compétence. Comme la photographie, la réalisation vidéo, animation vidéo, modélisation et animation 3D, design produit, design d'interface web, graphic design, édition print.