Gabriel Mussard

As part of my studies at the Bordeaux School of Art and Design, I imagined and designed the logo as well as the entire visual universe for a fictional project around a van converted into a mobile coffee shop. This graphic design project allowed me to define a coherent art direction, by working on the brand identity, typographic choices, color palette and graphic principles, in order to create a strong, harmonious identity in line with the nomadic and friendly spirit of the concept.

I am currently a student at the Bordeaux School of Fine Arts, in the graphic and editorial design section. In this context, I work daily on concrete graphic design projects, ranging from the creation of visual identities to editorial projects, including strategic thinking and art direction. These experiences allow me to develop a professional approach to design, combining creativity, rigor and visual coherence.

As part of a graphic design project, I created the logo and the complete visual identity for a fictional clothing brand, blending urban and marine influences. This work allowed me to develop a coherent art direction by exploring the brand's universe, its positioning, as well as the typographic, chromatic and graphic choices, in order to create a strong, contemporary and evocative visual identity.