Freelancer profile translated to English.
Back to original languageAbout Gabriel
Hello!
Expert in Salesforce (Commerce Cloud, Marketing Cloud) for 6 years, I mainly support brands in the Fashion, Beauty, and Luxury sectors in carrying out their digital strategy.
With a strong technical background as I was a Fullstack Developer for a long time, I have also developed my expertise in digital marketing within an agency.
I leverage my strong technical background (Fullstack Developer) and my digital marketing experience (agency expert) to support my clients on technical projects with a strong business impact.
My references: Maje; Sandro; L'Oréal; LVMH; Etam; Undiz; Yves Saint Laurent; IKKS; Tag Heuer; Lancôme...
English
Native or bilingual
Spanish
Basic
German
Basic
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- L'Oréal SA - L'Oréal France
On Malt
Expert Salesforce Marketing CloudHEALTH AND WELLNESSFebruary 2023 - March 2023 (1 month)Paris, FranceSupporting L'Oréal's B2B division in the transition of their CRM tools to the Salesforce Marketing Cloud ecosystem.Assistance and training on how to use the tool.Optimization of old processes.Management of flows to handle data exchanges with the IS and the Salesforce Commerce Cloud e-commerce site.Migration of templates to Content Builder.Assistance with sending the first newsletters from the new tool.Reporting and performance tracking.Assistance in setting up monitoring dashboards. - FaumeShopify ExpertFASHION AND COSMETICSMarch 2020 - March 2020 (1 month)Paris, FranceEvolution of a Shopify e-commerce site.In close collaboration with the management team, I led a complete UX and UI optimization project aimed at improving the user experience, the fluidity of the purchasing process, and mobile performance.This work included a graphic redesign, the integration of new features, and technical optimization, leading to a notable increase in conversion rates and customer satisfaction.
- KNR AgencyCEO - FounderDIGITAL AND ITJune 2016 - Today (10 years)Paris, FranceFounded in 2016, KNR is a digital marketing agency specializing in e-commerce in the world of fashion and luxury.We support our clients in increasing the conversion rates of their e-commerce sites, primarily using Salesforce Commerce Cloud.I manage a team of 15 people composed of:- developers- graphic designers- project managersMy various tasks include, but are not limited to:- analysis and understanding of client needs- training and briefing of development and graphic design teams- UAT
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Education
- IS EngineerUTT2015La formation ISI (Informatique et Systèmes d’Information) articule des enseignements transdisciplinaires (informatique, sociologie, etc.) pour former des professionnels capables d’accompagner les organisations dans la conception de nouveaux systèmes, produits ou services. Elle forme à l’analyse des pratiques des usagers et aux méthodes pour évaluer l’effet des technologie sur l’Homme, la société et l'environnement. Innovation par le logiciel (IPL) : forme à la conception et à la mise en œuvre de projets logiciels en équipe depuis la preuve de concept jusqu’à l’industrialisation de la production logicielle.