About Gabriele
German
Native or bilingual
English
Fluent
Experience
- Gabriele Mühlen ConsultFounder/OwnerCONSULTING AND AUDITSMay 2021 - Today (5 years and 3 months)Hamburg, GermanyMy Expertise:- Strategic and content-related solutions for companies, agencies, and publishers- Topics: digital transformation, innovation, organization, and communication- Project management and leadership from development to implementation- Implementation support, internal and external communication- Comprehensive network: e.g., market and trend research, marketing and sales, content creation, cross-industry cooperation partners, and media contactsCurrent Projects and Mandates (References available upon request):- Strategic Communication (B2C) for companies in the fashion industry- Journalistic consulting, organizational development, and conception of a publishing strategy for a media company and a publishing house- Workshops (brand strategy, marketing planning, social media, LinkedIn Growth Hacks, trends, innovation) for various companies- Business development and product strategy for a trade publisher
- DELAFOOD GmbHManaging PartnerDIGITAL AND ITJune 2021 - Today (5 years and 2 months)Hamburg, GermanyMy Expertise:- large network- Development of food brands & worlds- Marketing planning- Content production- Communication strategy, development of measures, implementation- Communication across all relevant channels- Social Media- B2B + B2C- Development of high-quality magazines (online and offline), books, digital formats, and corporate publishing products- Cooperations between chefs, influencers, and companiesClients and Projects (available upon request):- Brand strategy, workshops, content production, implementation of measures for a celebrity chef brand- B2B communication, content production, moving image campaign for a food producer- Social media communication including content strategy and production for start-ups in the product, delivery service, and gastronomy sectors- Brand workshops, brand strategy, measures for increasing digital reach for several food media brands
- foodlab.Advisor & MentorCONSULTING AND AUDITSJanuary 2019 - Today (7 years and 7 months)Hamburg, Germany
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Education
- Digital Disruption: Digital Transformation StrategiesUniversity of Cambridge2021Digital Disruption: Digital Transformation Strategies
- MBA / Master of Business AdministrationSteinbeis-University, School of Management and Innovation2014Master of Business Administration (M.B.A.), General and Media Management