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Gabriele MühlenGM

Gabriele Mühlen

Content, Marketing, Communication, Organization

€1,300/day
Hamburg, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Gabriele

+++ Gabriele Mühlen – Journalism, Communication, Media, Marketing, Management +++

➡️ Many years of experience in management positions and as editor-in-chief at renowned media groups such as Hubert Burda Media and Bauer Media Group.
➡️ Comprehensive competencies in journalism and marketing, including storytelling, concept and brand development, content creation and editorial management, as well as editor-in-chief.
➡️ Cross-industry expertise in developing strategic and content-related solutions, with a special focus on digital transformation and innovative marketing and communication strategies.
➡️ Leadership and support of projects from idea generation to full implementation, including the design of journalistic processes, content creation, and communication planning.
➡️ Expert advice in subject areas such as lifestyle and food, including concept development, storytelling, and content creation.
➡️ Broad spectrum of knowledge with a background in humanities and business administration (M.A. and MBA), combining creative and analytical expertise, underpinned by journalistic craft.
➡️ Access to an extensive network of experts in adjacent disciplines such as market and trend research, marketing and sales, and media.
➡️ Continuous market and trend observation and analysis, including journalistic preparation and reporting on the development of sustainable business models and brands.
➡️ Support in positioning your brand, designing your future-proof organization, including communicative and journalistic preparation and long-term support in transformation.
➡️ Focus on high-quality, profitable solutions with an ethical focus, with people and journalistic integrity at the center.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Hamburg (up to 50km), Berlin (up to 50km), Kiel (up to 50km), Frankfurt am Main (up to 50km), München (up to 50km)

Experience

  • Gabriele Mühlen Consult
    Founder/Owner
    CONSULTING AND AUDITS
    May 2021 - Today (5 years and 3 months)
    Hamburg, Germany
    My Expertise:
    - Strategic and content-related solutions for companies, agencies, and publishers
    - Topics: digital transformation, innovation, organization, and communication
    - Project management and leadership from development to implementation
    - Implementation support, internal and external communication
    - Comprehensive network: e.g., market and trend research, marketing and sales, content creation, cross-industry cooperation partners, and media contacts

    Current Projects and Mandates (References available upon request):
    - Strategic Communication (B2C) for companies in the fashion industry
    - Journalistic consulting, organizational development, and conception of a publishing strategy for a media company and a publishing house
    - Workshops (brand strategy, marketing planning, social media, LinkedIn Growth Hacks, trends, innovation) for various companies
    - Business development and product strategy for a trade publisher
  • DELAFOOD GmbH
    Managing Partner
    DIGITAL AND IT
    June 2021 - Today (5 years and 2 months)
    Hamburg, Germany
    My Expertise:
    - large network
    - Development of food brands & worlds
    - Marketing planning
    - Content production
    - Communication strategy, development of measures, implementation
    - Communication across all relevant channels
    - Social Media
    - B2B + B2C
    - Development of high-quality magazines (online and offline), books, digital formats, and corporate publishing products
    - Cooperations between chefs, influencers, and companies

    Clients and Projects (available upon request):
    - Brand strategy, workshops, content production, implementation of measures for a celebrity chef brand
    - B2B communication, content production, moving image campaign for a food producer
    - Social media communication including content strategy and production for start-ups in the product, delivery service, and gastronomy sectors
    - Brand workshops, brand strategy, measures for increasing digital reach for several food media brands
  • foodlab.
    Advisor & Mentor
    CONSULTING AND AUDITS
    January 2019 - Today (7 years and 7 months)
    Hamburg, Germany

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Education

  • Digital Disruption: Digital Transformation Strategies
    University of Cambridge
    2021
    Digital Disruption: Digital Transformation Strategies
  • MBA / Master of Business Administration
    Steinbeis-University, School of Management and Innovation
    2014
    Master of Business Administration (M.B.A.), General and Media Management

Skill set

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