Description

I launch telecom and energy products in Italy. Not from a slide deck — from the inside.

I'm a Senior Marketing Manager currently leading the fibre broadband go-to-market for Plenitude (ENI Group), including wholesale network negotiation, pricing strategy, channel setup, and other market entry. 15+ years in regulated markets where getting the go-to-market wrong means burning millions before you learn anything.

I work as a fractional strategist for operators, utilities, and startups entering the Italian telco/energy space. If you need someone who's already done what you're trying to do — launch a connectivity product, negotiate infrastructure access, build a channel from scratch — let's talk.

What I bring: go-to-market strategy, competitive intelligence, pricing architecture, wholesale negotiation, launch planning.

What I don't do: generic marketing advice, social media management, brand workshops with post-its.

Industry field of expertise

Languages

Italian
Native or bilingual
French
Conversational
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Plenitude (Eni)
Product Owner Fibra
TELECOMMUNICATIONS
January 2025 - Today (1 year and 7 months)
Milan, Italy
Owning the end-to-end product lifecycle of Plenitude Fibra, the company's new FTTH broadband offering that expands Plenitude from energy into multiutility.

I define the product and marketng strategy — from market positioning and customer experience design to commercial performance and operational delivery — ensuring alignment between brand vision, growth targets, and execution.

Key achievements:
— Built and managed the partnership with DAZN, integrating sports content into the fiber proposition
— Defined the pricing architecture and value proposition or the competitive FTTH market in Italy
— Coordinate cross-functional teams across Marketing, IT, Sales, nd Operations to deliver a seamless multiutility customer journey
Product Launch Strategy Telecommunications Pricing strategy
Plenitude Fibra
Product Owner Multiutility Proposition
October 2025 - Today (10 months)
Milan, Metropolitan City of Milan, Italy
Owning the end-to-end product lifecycle of Plenitude Fibra, the company's new FTTH broadband offering that expands Plenitude from energy into multiutility.

Key achievements: — Built and managed the partnership with DAZN, integrating sports content into the fiber proposition — Defined the pricing architecture and value proposition or the competitive FTTH market in Italy — Coordinate cross-functional teams across Marketing, IT, Sales, nd Operations to deliver a seamless multiutility customer journey
Plenitude Fibra
Senior Marketing Manager - Strategic Transformation Project
December 2023 - October 2025 (1 year and 10 months)
Milan, Metropolitan City of Milan, Italy
Key achievements: — Managed end-to-end go-to-market execution for the Fibra launch, includig TV campaign, digital strategy, and retail activation — Conducted competitive analysis of the Italian broadband market to define positioning against Fastweb,TIM, Vodafone, and Iliad — Negotiated and structured strategic supplier partnerships to build the broadbad value chain — Coordinated cross-functional teams across Marketing, Product, IT, Legal, and Sales — Project contributes to a projected revenue impact of nearly €1 B over 8 years