Gabriel Cohen

CRM Consultant with in-depth expertise in implementing and optimizing customer relationship management strategies. With over 3 years of practical experience, I have a perfect command of CRM tools such as Braze, Splio, and Cheetah.

My value proposition: personalized CRM strategy support

🔍 CRM Audit: Detailed analysis of your CRM environment to identify areas for improvement and optimize your existing processes.

🗓️ Strategic Action Plan: Development of 3, 6, and 12-month roadmaps to achieve your business objectives (activation, engagement, retention, etc.) through automated customer journeys and targeted campaigns.

⚙️ Tool and Cost Optimization: Advice on the best CRM technologies suited to your needs and budget, and optimization of your company's data/tech structure.

📈 Performance Improvement: Increased deliverability, fine-grained segmentation, message personalization, and overall communication alignment to maximize CRM-generated revenue.

🛡️ GDPR Compliance: Ensuring your marketing practices comply with regulations, managing consent and notification preferences.

👥 Team Training and Support: Developing internal skills, assisting in defining needs, and providing recruitment support to build a high-performing CRM team.

🛠️ Tools and Technical Skills

- CRM: Braze, Splio, Cheetah CRM

- Collaborative Tools: Slack, Asana, Trello, Teams

- Data: Amplitude, Segment, Mparticle, GA

- Web & Development: Magento, Google Analytics, Zapier, HTML, CSS, JavaScript, SQL

- Design: Adobe Photoshop, Figma, Canva

📧 Contact me to discuss your CRM projects and discover how I can contribute to optimizing your customer relationships.