About Gabriel
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Experience
- TCG ConsultingConsultant - Digital & Commercial Strategy Consulting - Key AccountsCONSULTING AND AUDITSMay 2023 - Today (3 years and 1 month)Paris, FranceDigital & Commercial Strategy Consultant | Growth Acceleration & Performance Optimization✅ Specializing in optimizing digital and commercial strategies for key accounts, SMEs, and e-commerce businesses, with a focus on increasing revenue and improving online performance.🎯 Areas of Expertise:• Digital Strategy & Online Visibility: Developing customized digital action plans to increase online presence and maximize conversion.• SEO / SEA & Traffic Acquisition: Advanced optimization of Google Ads, Facebook Ads, Instagram Ads & Microsoft Advertising campaigns to boost qualified lead generation and return on investment.• User Experience & Web Conversion: Improving UX/UI and implementing conversion rate optimization strategies to increase engagement and customer retention.• Commercial Development & Automation: Implementing innovative tools to streamline the purchasing journey and maximize advertising campaign profitability.• Strategic Watch & Trend Anticipation: Constant monitoring of market developments to adapt strategies and maintain a competitive edge.📌 Client Industries:🏦 Banking & Insurance – 📍 Real Estate – 🛒 E-commerce – 🤖 AI & Technology – 👗 Fashion & Apparel📢 My Approach: A methodology focused on performance and ROI, combining in-depth analysis, data-driven strategies, and innovative solutions.💬 Need an impactful digital and commercial strategy? Let's discuss your project and find the growth levers that will make a difference. 🚀
- BforbizBranch Director Paris & LyonDIGITAL AND ITJanuary 2019 - March 2023 (4 years and 3 months)Lyon, FranceMANAGEMENTDirect management of sales teams in Paris & Lyon - 12 sales representatives, 2 Sales Managers, 2 apprentices.Collective and individual recruitment (30 interviews/month)Sourcing new talent & skills developmentDirect management of both branches (Administrative, Production, Marketing, and Commercial).COMMERCIAL STRATEGYCreation and development of the Google & Social Media agency – MONTPARNASSEOpening of a second branch – LYONManagement & implementation of commercial actions within all branchesMonthly national training - Obtaining Google certifications, diplomas... (60 people)Over 350 points of sale opened since July 2020Top 3 best agency out of 12 – €600,000 – 350 contracts/yearMARKETINGDevelopment of offers & presentation materials in collaboration with the marketing teamCreation and development of Sales Pitch Materials (commercial pitch, Powerpoint, client materials..) Integration of social media into the commercial strategy.Definition of the commercial strategy (SMB & Key Accounts)Direct contact with Google France – KPI Analysis
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Education
- Master Grande Ecole Program - Digital Marketing & E-commerceICD Business School2018Définir et mettre en œuvre une politique marketing et commerciale, développer et animer des réseaux commerciaux. Gérer et analyser des données à l’aide de solutions CRM. Construire et suivre des opérations de marketing opérationnel
Certifications
- The Fundamentals of Digital MarketingGoogle2022
- Waze Ads FundamentalsWaze Ads (Google)2020