Description

You’re moving fast but need more structure. Maybe your team is under pressure, you’re unsure how to prioritize, or your data is a mess. That’s where I come in.

I help founders and product teams:

Translate vision into a clear roadmap and delivery process
Set up product rituals that align engineering, design, and leadership
Turn scattered data into useful insights that inform decisions
Build the foundations for sustainable, user-centered growth

But, how?

Fractional Product Leadership

→ Roadmaps, team rituals, product hiring, prioritization frameworks, delivery process setup, and internal processes building

Product Discovery & Validation Sprints

→ User interviews, prototypes, early metrics, MVP planning

Data & Insight Enablement

→ Tooling audit, dashboard design, stakeholder alignment, governance processes

Go-to-Market Support for Beginners

→ MVP scoping, value prop alignment, early GTM assets, user testing plans

Bonus Offer: "Digital Readiness Audit" - Learn if you are ready for the next step.

Industry field of expertise

Languages

English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Conduzir Consulting
Founder & Consultant
EDUCATION AND E-LEARNING
September 2023 - Today (2 years and 11 months)
Amsterdam, Netherlands
The Garage:
● Co-created 5+ workshops and a one-day bootcamp focused on women’s professional and personal development.
● 100+ participants in 3 editions

WaveMakers.io:
● Co-led the launch of a career development platform for early professionals and underrepresented, defi ning a 12-month roadmap and establishing clear KPIs.
● Managed research collaboration with DFKI for an AI-powered recommender system, honing experience in leveraging data for personalized user experiences.
● Drove product discovery and validation experiments through user research and 4+ tests to defi ne onboarding design and logic.

Project Management UX Product management Design Thinking Training
Just Eat Takeaway.com
Project Lead (Analytics Platform)
March 2021 - September 2023 (2 years and 6 months)
Amsterdam, Netherlands
● Our team led the end-to-end delivery of a global internal analytics platform used across 24+ countries.
● The platform served 150+ data users within a department of 400+ employees, managing petabyte-scale web and app data.
● Defi ned and standardized metric and KPI usage for e-commerce, product, and AI/machine learning development, unifying both legacies post-merger.
● Built a GDPR-compliant data governance framework in collaboration with the DPO team, reducing audit prep time by 40%.
● Worked closely with engineering teams to scope, test, and launch features, signifi cantly improving UX and data access reliability.
● Initiated and established collaboration frameworks between analytics, operations, and developers to increase delivery velocity.
● Managed all tracking for web and app implementation across 24+ products (Tealium, GTM, Google Analytics, Snowplow), focusing on standardization and scalability.
● Provided comprehensive stakeholder support and technical training to various teams (developers, product analysts, marketing)
Google Analytics GDPR Data Engineer UX Project Management
ZAHG
Team Lead - Digital and Data Strategy
March 2020 - February 2021 (11 months)
São Paulo, State of São Paulo, Brazil
Managed a team of 7 across Data, UX, and Engineering to redesign and optimise B2B digital workflows in banking and retail. Introduced sprint planning and analytics tracking models, resulting in clearer KPIs and improved delivery cycles.
Coached team in accountability and self-management through 8+ sessions, leading to an improvement in quality and time recognised by the client, renewing the contract.
Team management UX Project Management Google Analytics Product management