Freelancer profile translated to English.
Back to original languageAbout Gabriela
Strategic communicator with experience in integral project management, institutional and editorial storytelling. I lead multidisciplinary teams in corporate environments and cultural projects, combining global vision, narrative sensitivity, and analytical judgment.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- ISL AGENCYCommunication ManagerSeptember 2025 - Today (11 months)Madrid, Spain
- Campus Experience Real Madrid Foundation: communication strategy, email marketing, and paid media.
- ISL Agency: storytelling and content production supervision.
- CSE EventsCommunication ManagerDecember 2023 - September 2025 (1 year and 9 months)Madrid, SpainProjects:Campus Experience Real Madrid Foundation, Real Valladolid International Academy, Futwall, Prime Academy.Strategic Communication and Marketing Management:
- Definition and execution of the integral communication strategy for more than four simultaneous projects.
- Leadership of multidisciplinary creative teams and cross-functional coordination with different departments.
- Budget management and operational feasibility analysis.
Brand Development and Production:- Development of identity and positioning per project (message, channels, target audience, and launch plan).
- Supervision of over 200 content pieces annually (audiovisual and editorial).
- Production of shootings, media days, and brand activations.
Institutional Relations and Coordination:- Communication and negotiation with collaborators and stakeholders.
- Supervision of external agencies and developers.
Analysis and Optimization:- Definition of KPIs and strategic monitoring of results.
- Optimization of online and offline campaigns (SEM, SEO, SMM, street marketing, and collaborations).
- BeIDECommunication and Events CoordinatorJuly 2019 - December 2023 (4 years and 5 months)
- Management of the digital communication and marketing strategy.
- Leadership of a multidisciplinary creative team.
- Organization of over 15 annual events and negotiation with industry stakeholders.
- Management and optimization of the communication budget.
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Education
- Master's Degree in Agency JournalismInternational News Agency EFE2018
- Bachelor's Degree in Social Communication and JournalismUniversidad Arturo Michelena2016