Freelancer profile translated to English.

Description

I am a digital marketing professional with over 10 years of experience, specializing in the hotel sector. I have worked leading digital strategy projects, web project management, and digital channel optimization, always with a results-oriented focus.

I have experience in managing CMS such as WordPress and Drupal, coordinating teams and suppliers, launching and optimizing websites, as well as planning and monitoring Performance Marketing campaigns (Google Ads and Meta Ads).

Additionally, I work with analytics tools to identify improvement opportunities and support data-driven decision-making.

I like to get involved in projects closely, understand business needs, and provide practical solutions that help improve digital presence and online channel performance.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Impressive Resorts Group
Digital Marketing Manager
March 2022 - Today (4 years and 5 months)
Madrid, Spain
• • Supervised digital strategy and management of four corporate and hotel websites (Spain and Dominican Republic), ensuring brand consistency, optimized user experience, and good SEO practices.
• • Coordinated internal and external teams to plan and execute improvements and new web launches.
• • Led digital campaigns (Google Ads, Meta Ads, Display), aligning messages, creatives, and segmentation with brand objectives.
• • Analyzed performance with Looker Studio and Power BI to drive continuous optimization of UX, SEO, and content.
ADG Travel
Senior Account Manager
January 2018 - February 2022 (4 years and 1 month)
Madrid, Spain
• • Managed digital projects and campaigns, ensuring strategic alignment between web content, paid campaigns, and SEO performance.
• • Coordinated design, IT, analytics, and campaign teams to execute integrated data-driven initiatives.
• • Developed SEO-optimized content with Semrush, proposing improvements to increase visibility and conversions.
• • Analyzed performance reports, developing recommendations to optimize visibility, engagement, and conversion.
Idiso Digital
Assistant Account
May 2016 - December 2017 (1 year and 7 months)
Madrid, Spain
• • Maintained hotel websites on Drupal platforms and proprietary CMS (Meliá Hotel Group), managing content loading, basic HTML edits, and coordination with design teams.