Freelancer profile translated to English.

Description

I am a specialist in Digital Marketing, CRM, and E-commerce with over 10 years of experience in Email Marketing, Marketing Automation, and loyalty strategies in the retail, airline, services, and digital media sectors.

Expert in Salesforce Marketing Cloud, I design and execute multichannel campaigns (email, SMS, push, app) focused on conversion and engagement. I master advanced segmentation, dynamic personalization (AMPscript/HTML/CSS), and the creation of automated customer journeys that optimize the customer experience.

My data-driven approach allows me to analyze KPIs (Open Rate, Click-Through Rate, conversion, traffic) and propose continuous improvements that directly impact business results.

🚀 If you are looking to improve your CRM strategy, customer loyalty, and digital marketing campaign optimization, I can help you take your communication to the next level.

Languages

Spanish
Native or bilingual
English
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Grupo Falabella - Hipermercados Tottus
E-commerce Marketing Specialist
E-COMMERCE
November 2022 - May 2025 (2 years and 6 months)
Santiago, Santiago Metropolitan Region, Chile
• Definition and execution of Email Marketing, Push Notifications, and SMS strategy, including commercial calendar planning in coordination with Commercial, CRM, and Growth teams.
• Implementation of Marketing Automation strategies focused on message personalization and journey automation based on behavior and advanced segmentation.
• KPI analysis with a focus on identifying and implementing optimization opportunities.
• Monitoring of commercial performance indicators.
Email marketing Marketing Automation Google Analytics Firebase Salesforce Marketing Cloud
LATAM Airlines
Own Media Marketing Specialist
AVIATION AND AEROSPACE
December 2021 - October 2022 (10 months)
Santiago, Santiago Metropolitan Region, Chile
• Execution of Email Marketing and Push Notifications campaigns for international markets.
• Creation of Marketing Automation flows (Journey Builder) in SMC, according to segment requirements and business objectives.
• Audience segmentation by country, behavior, customer profile, and mileage usage.
• Implementation and monitoring of A/B tests to optimize campaign performance.
Marketing Automation Email marketing Google Analytics Salesforce Marketing Cloud
Mundo Copec
Senior Community Manager
ENERGY AND UTILITIES
June 2020 - December 2021 (1 year and 6 months)
Santiago, Santiago Metropolitan Region, Chile
• Leadership of the digital SAC team, ensuring efficient service aligned with brand standards.
• Design, update, and optimization of the response plan for frequently asked questions (FAQ).
• Conceptualization and planning of creative content and social media campaigns.
• Trend monitoring, insight identification, and proactive contingency management.
• Preparation of performance reports, KPI analysis, and data-based improvement proposals.
Salesforce Service Cloud SAC Social Media Salesforce CRM