Freelancer profile translated to English.
Back to original languageAbout Gabriela Frida
Trade Marketing and business development professional with international experience in FMCG and beverages (Coca-Cola, Nestlé, AB InBev), specializing in the creation and implementation of activation plans in On Trade and Off Trade channels. Experience in point-of-sale execution, distributor management, KPI monitoring (sell-in, sell-out, ROI), and brand visibility and rotation optimization. Results-oriented profile with strong cross-functional coordination with sales and marketing teams in dynamic and high-demand environments.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Eurial IbéricaJunior Product Marketing ManagerJanuary 2025 - December 2025 (11 months)Madrid, Spain-Defined portfolio strategy across Retail, Industrial, and Food Service channels, aligning positioning, packaging, and communication with commercial objectives.-Identified growth opportunities through competitive analysis and market insights to optimize strategic decisions.-Led corporate digital strategy on LinkedIn and website, coordinating initiatives with marketing and business teams.Achievement: Increased digital community by +80% and organic traffic by +20%, strengthening brand visibility and lead generation.
- Embol S.A.National Key Account Executive – Trade MarketingApril 2022 - October 2024 (2 years and 6 months)Santa Cruz de la Sierra, Bolivia-Developed and executed Joint Business Plans with strategic accounts in the Modern Trade channel, aligning commercial and category objectives.-Managed trade marketing investments exceeding $3M USD, optimizing the ROI of commercial activations.-Coordinated multidisciplinary teams (+50 people), ensuring efficient execution in over 100 points of sale.Achievement: Drove joint growth initiatives with retailers based on market insights and category performance.
- NestléTrade Marketing Specialist Sr.November 2021 - April 2022 (5 months)Santa Cruz de la Sierra, Bolivia-Designed commercial activation strategies based on shopper insights to improve rotation in the modern channel.-Monitored sell-out KPIs, identifying regional category growth opportunities.-Developed over 50 commercial execution guides, standardizing brand visibility and consistency.Achievement: Strengthened point-of-sale execution nationwide through replicable commercial performance standards.
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Education
- Marketing Analytics Introduction to the European Union's Artificial Intelligence RegulationMarketing Analytics Introducción al Reglamento sobre Inteligencia Artificial de la Unión Europea
- University Master's DegreeUniversidad Europea2025Master Universitario