About Gabriela
Portuguese
Native or bilingual
English
Fluent
German
Conversational
Spanish
Conversational
Experience
- Daki (Quick-Commerce)Rider Operations ManagerJanuary 2024 - Today (2 years and 5 months)São Paulo, Brazil• • Manage a 2k riders operation, supporting 39 stores and 15k-25k daily orders.• • Lead cross-functional initiatives to acquire new fleet partners, such as social media ads, offline campaigns, and lead funnel improvements;• • Design and execute end-to-end growth strategies to optimize driver lifecycle, from acquisition and onboarding to engagement and retention, through lifecycle communication plan and incentives strategies;• • Collaborate with Tech, CX, Field, and Analytics teams to solve logistical bottlenecks, enhancing rider experience;Key Results: 2x active riders | -58% onboarding SLA | +38% leads conversion | -4pp churn
- Loft (Proptech)Data & Process Manager –June 2023 - December 2023 (6 months)São Paulo, State of São Paulo, Brazil• • Established operational and sales processes to support strategic goals, ensuring seamless execution through cross-functional collaboration;• • Designed automated dashboards and KPIs to enhance stakeholder management and enable faster data-driven decisions;• • Led process optimization initiatives across credit, financing, and commercial teams;Key Results: Developed a new sales channel with R$600k+ in monthly net revenue
- LoftSales Planning – LoftJanuary 2022 - June 2023 (1 year and 5 months)São Paulo, State of São Paulo, Brazil• • Led forecasting and market analysis to support strategic sales decisions;• • Designed sales tracking models aligned with business KPIs, enhancing business insights and execution visibility;• • Worked closely with Commercial, BI and Marketing teams to align objectives and increase productivity. Key Results: Supported integration and restructuring post-Loft & Credihome merge, with impact to +600 employees and several processes.
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Education
- MBAESALQ/USP2022MBA
- BSc.UFRJ2018BSc.