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Gabriela AlvesGA

Gabriela Alves

Content Creator & Brand Strategist

€320/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Gabriela

🚀 Bring your brand to life and make your content speak!

Are you looking to stand out and captivate your audience? I will help you transform your ideas into concrete and impactful strategies.

With my expertise in brand strategy and content creation, I help you to:

✨ Define a clear and unique positioning for your brand
📝 Create engaging and consistent content across all your channels
📊 Develop concrete deliverables: brand guidelines, editorial calendars, social media content, newsletters, marketing campaigns

💡 **My added value**: I combine strategy, creativity, and a client-centered approach for tailor-made and effective solutions.

I primarily collaborate on missions of:

  • Brand strategy and positioning
  • Digital content creation and management (social media, blogs, newsletters)
  • Development of editorial lines and storytelling
  • Visual identity and communication guidelines

🎯 My goal: to help you transform your vision into concrete results, while providing personalized and effective support.



  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

  • Portuguese

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Technique Solaire
    MARKETING AND COMMUNICATION ASSISTANT
    ENERGY AND UTILITIES
    March 2024 - September 2025 (1 year and 6 months)
    Paris, France
    Created content for social media (TikTok, Instagram, Facebook, and LinkedIn) using Adobe Illustrator & Photoshop. Planned and managed B2B influencer marketing campaigns on Instagram in the agricultural sector, collaborating with macro-influencers (+200K views / +125% engagement). Conducted market analysis (competitive intelligence, benchmarking) and optimized website SEO. Managed projects via Monday.com, tracked performance via Google Analytics, and managed CRM HubSpot. Deployed email campaigns via Campaign Monitor.
    Social Media Adobe Creative Suite SEO Writing Hubspot Campaign Monitor
  • Université Sorbonne Nouvelle
    COMMUNITY MANAGER
    EDUCATION AND E-LEARNING
    January 2023 - August 2023 (7 months)
    Paris, France
    Managed social media accounts (Facebook, Instagram, LinkedIn, Twitter) for an audience of +30K followers. Produced and scheduled over 30 monthly content pieces (posts, stories, videos) according to institutional editorial guidelines. Coordinated event communication (Open Days, conferences, university start of term): logistics, vendors, engagement.
    Social Media Branding Adobe Creative Suite Project Management Content Writing
  • Zygon AdTech & Data Solutions
    TRAFFIC MANAGER – AD OPS
    DIGITAL AND IT
    January 2022 - January 2023 (1 year)
    Paris, France
    Managed and optimized programmatic campaigns via Yahoo DSP and Google Display & Video 360. Designed data reports & interactive dashboards in Power BI to track KPIs (CPC, CPA, ROAS). Monitored budgets, analyzed performance, and identified optimization levers. Ensured data compliance (GDPR) and advertising traffic quality. Collaborated with creative, data, and customer success teams to improve customer retention rate.
    Google Search Console Google Analytics 4 Microsoft Power BI Google Display TikTok Ads

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Education

  • MASTER INTERNATIONAL MEDIA (M2)
    Université Paris 8
    2025
    MASTER MÉDIAS INTERNATIONAUX (M2)
  • MASTER MEDIA
    Université Paris 8
    2024
    MASTER MÉDIAS

Skill set

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