About Gabriela
🚀 Bring your brand to life and make your content speak!
- Brand strategy and positioning
- Digital content creation and management (social media, blogs, newsletters)
- Development of editorial lines and storytelling
- Visual identity and communication guidelines
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Portuguese
Native or bilingual
Experience
- Technique SolaireMARKETING AND COMMUNICATION ASSISTANTENERGY AND UTILITIESMarch 2024 - September 2025 (1 year and 6 months)Paris, FranceCreated content for social media (TikTok, Instagram, Facebook, and LinkedIn) using Adobe Illustrator & Photoshop. Planned and managed B2B influencer marketing campaigns on Instagram in the agricultural sector, collaborating with macro-influencers (+200K views / +125% engagement). Conducted market analysis (competitive intelligence, benchmarking) and optimized website SEO. Managed projects via Monday.com, tracked performance via Google Analytics, and managed CRM HubSpot. Deployed email campaigns via Campaign Monitor.
- Université Sorbonne NouvelleCOMMUNITY MANAGEREDUCATION AND E-LEARNINGJanuary 2023 - August 2023 (7 months)Paris, FranceManaged social media accounts (Facebook, Instagram, LinkedIn, Twitter) for an audience of +30K followers. Produced and scheduled over 30 monthly content pieces (posts, stories, videos) according to institutional editorial guidelines. Coordinated event communication (Open Days, conferences, university start of term): logistics, vendors, engagement.
- Zygon AdTech & Data SolutionsTRAFFIC MANAGER – AD OPSDIGITAL AND ITJanuary 2022 - January 2023 (1 year)Paris, FranceManaged and optimized programmatic campaigns via Yahoo DSP and Google Display & Video 360. Designed data reports & interactive dashboards in Power BI to track KPIs (CPC, CPA, ROAS). Monitored budgets, analyzed performance, and identified optimization levers. Ensured data compliance (GDPR) and advertising traffic quality. Collaborated with creative, data, and customer success teams to improve customer retention rate.
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Education
- MASTER INTERNATIONAL MEDIA (M2)Université Paris 82025MASTER MÉDIAS INTERNATIONAUX (M2)
- MASTER MEDIAUniversité Paris 82024MASTER MÉDIAS