Gabriela Olivares

Independent designer, with 10 years of experience gained in start-ups, design agencies, and software companies, I advise and support you in your Brand & Product Design projects.

My goal is to identify your needs and build solutions with you, in order to create and optimize the digital experience of your product or service.

I adapt my work methodology according to your budget for your projects:

Brand Design

- Project and scope analysis

- Visual communication strategy according to your target audience

- Definition of needs according to your communication objectives

- Design foundations according to your brand's character

- Brand creation or redesign: Brand mood board, visual identity design, graphic charter, imagery, etc.

- Creation or optimization of brand guidelines

Product Design

- Project and scope analysis

- Scoping of needs through an audit

- Definition of UX Strategy based on business objectives

- User research management: Persona creation, feedback analysis, conducting interviews, surveys, and user testing.

- Ideation workshops and wireframes based on user flows.

- Interface design (UI)

- Implementation of design guidelines, style guides, and initiation of the design system according to the project's scope.

- Support during the development phase: definition and verification of acceptance criteria, before and after implementation.

Have a project in mind? Let's discuss it over a coffee.

See you soon!

WEBSITE: gabbb.net

DRIBBBLE : dribbble.com/gabbb