About Frieder
I help companies (B2B, B2C, SaaS and DTC) build and scale profitable growth systems.
I typically step in during go-to-market launches, scaling phases or transformation situations where senior hands-on leadership is required. My work spans growth strategy, paid performance (Meta, Google), funnel optimization, KPI frameworks and interim execution.
A recent example includes leading the go-to-market launch of the DTC skincare brand 305 Care, achieving +67% average monthly order growth post-launch, publicly reported by the parent company Darwin AG.
I combine senior strategy with hands-on execution and measurable outcomes – remote, project- or retainer-based.
German
Native or bilingual
English
Fluent
Spanish
Basic
French
Basic
Remote only
Primarily works remotely
Experience
- Darwin AG / 305 CareInterim Growth & Go-to-Market LeadFASHION AND COSMETICSApril 2024 - July 2025 (1 year and 3 months)Owned end-to-end go-to-market and growth for the DTC skincare brand 305 Care, a majority-owned subsidiary of Darwin AG, acting as interim growth lead during market entry and early scaling.Built and scaled the full performance setup across paid social, CRM and funnel optimization. Post-launch, the business achieved +67% average monthly order growth, publicly reported by Darwin AG.Held full responsibility for growth strategy, budget steering, KPI frameworks and operational execution, focusing on execution-ready commercial value creation under time and result pressure.
- MyMedisetInterim Growth & Go-to-Market LeadHEALTH AND WELLNESSJanuary 2022 - December 2023 (1 year and 11 months)Built and executed the go-to-market and growth strategy for a healthcare e-commerce platform, covering market positioning, channel economics and performance scaling.Focused on performance marketing, funnel optimization, channel prioritization and the setup of scalable growth structures to support sustainable revenue growth in a regulated healthcare environment.
- CosnovaInterim Growth & Performance AdvisorFASHION AND COSMETICSJanuary 2022 - December 2023 (1 year and 11 months)Acted as interim growth and performance advisor for a leading global cosmetics brand, supporting the scaling and governance of digital growth initiatives.Strengthened paid media scaling, performance governance, KPI frameworks and cross-market steering to improve efficiency, transparency and measurable growth contribution across digital channels.
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Education
- B.Sc. BusinessUniversity of Augsburg2014B.Sc. Business
Certifications
- Google Ads Search CertificationGoogle2025
- Meta Certified Media Buying ProfessionalMeta2025