Freelancer profile translated to English.

Description

Trilingual German/French/English, I support companies and organizations in their digital communication and content marketing projects in the DACH and French markets.

With over 10 years of experience in an international environment, I intervene on:

CRM database management and segmentation
Emailing & marketing automation campaigns
Creation and optimization of digital content
User journeys and audience engagement
Multilingual digital project coordination

Rigorous, autonomous, and results-oriented, I particularly appreciate international projects requiring both a strategic and operational approach.

Industry field of expertise

Languages

German
Native or bilingual
French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Versailles (up to 50km), Paris (up to 10km)

Atout France SAS
Web Content Manager DACH Market
January 2022 - December 2024 (2 years and 11 months)
Vienna, Austria
Management of marketing campaigns for Germany, Austria, and Switzerland, including the #Explore France / Paris 2024 campaign.

Implementation of a marketing automation and emailing strategy, audience segmentation, and KPI monitoring, which generated 15% more leads.
Coordination of international digital projects: website redesign to improve content and user journey and increase conversion rates by 20%. Coordination of local service providers (agencies, press, PR).
Management of multilingual content: SEO translations and adaptations.
30% increase in social media engagement rate through content and posting time optimization. Organization of contests that attracted over 500 participants and generated a 15% increase in website traffic.
Market-specific KPI monitoring, service provider management, competitive intelligence.
Daily work in German and French with teams, agencies, and partners.
Sto France SAS
Digital Communication Manager
January 2015 - November 2021 (6 years and 10 months)
Paris, France
Creation of an annual communication plan to promote the company's new products and services. Operational management and financial steering of digital communication projects: website, newsletters, social media, SEO, digital catalog.
Creation of targeted commercial campaigns by customer segment.
Coordination of marketing material translation.
Launch of product websites with cross-selling and landing pages that attracted over 200 professionals.
Organization of events for construction industry professionals.
Collaboration with sales and technical teams to generate qualified traffic.
Continuous improvement of internal and external communication.
Sto SE & Co KGaA
Communication Manager
January 2009 - December 2013 (4 years and 11 months)
Germany
Development of the marketing strategy: website, new brochures, ecological product presentation, trade shows, publications in specialized journals.
Collaboration with product management and sales departments: creation of a high-level customer magazine and its newsletter presenting products. (Achieving a 22% growth in the customer base).

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Executive Bachelor
Visiplus Academy
2022
Executive Bachelor
Training in web writing and content management
DTP Akademie Neu-Isenburg
2000
Formation en rédaction web et gestion de contenus