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Friederike HellFH

Friederike Hell

Senior Marketing Manager

€1,000/day
Hamburg, DE
15+ years
Strategic Brand Management
Campaign Management
Product Management
Brand Management
Innovation Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Friederike

I am Friederike, a passionateMarketing Strategistwith over 15 years of experience in building and scaling global brands like Mars, Kellogg, and Ecover.

After many years in the corporate world, I now support companies in sharpening their brand identity and bringing real innovations to market. My focus is not just on "pretty pictures," but on measurable commercial success and a crystal-clear go-to-market strategy.

What I can do for you:

  • **Brand Strategy & Storytelling**: I translate complex data & insights into captivating brand stories.
  • **End-to-End Innovation Management**: From the initial idea through pipeline planning to launch, I get products onto the shelves & optimize portfolios.
  • **360° Campaigns**: Strategic planning across all channels (Digital, Social, OOH, TV).

Why me? I combine the discipline of a blue-chip corporation with the agility of modern solutions. I am an empathetic leader who brings cross-functional teams together to achieve common goals.

Whether it'sinterim management, strategy consulting**, or **project leadfor your next launch & activation: I look forward to driving your brand forward with passion and structure.

Let's connect and see how we can grow together!

  • German

    Native or bilingual

  • English

    Fluent

  • Swedish

    Basic

Can work on-site
Hamburg (up to 50km)

Experience

  • Ecover Deutschland GmbH / SCJohnson Lifestyle Brands
    EU Innovation Manager
    AGRICULTURE
    January 2024 - December 2024 (11 months)
    Hamburg, Germany
    • Strategic leadership of the European innovation team: Development and advancement of the innovation strategy & robust pipeline based on data-driven consumer and market trend analyses, with the goal of building a 5-year pipeline that enables growth of more than 20%.
    • End-to-end project management & innovation: Leadership and control of complex, cross-functional projects from idea to market readiness under strict budget and resource control; incl. trend evaluation and concept development for brands like Ecover and method.
    • Commercial Excellence & Growth: Maximizing profitability through Net Revenue Management and portfolio optimization; leading interdisciplinary teams (R&D, Sales, Marketing) to achieve significant sales increases.
    • Disciplinary team leadership: Leading and mentoring an international team (remote leadership, UK location) for the successful implementation of the growth strategy.
    Innovation Management Stakeholder Management International Project Management Team Leadership Strategic Marketing
  • Ecover Deutschland GmbH SCJohnson Lifestyle Brands
    Marketing Manager
    AGRICULTURE
    February 2022 - December 2023 (1 year and 10 months)
    Hamburg, Germany
    • Leadership of the German marketing team: successful increase of brand equity and achievement of a 5ppt increase in brand awareness within six months.
    • Strategic Brand Management & Campaign Management: Development and implementation of effective marketing campaigns to increase brand awareness; leadership of the entire creative process as well as adaptation of global assets to local market needs.
    • Commercial Leadership & Budget Responsibility: Member of the German Leadership Team with a focus on strategic planning of product launches (NPLs); independent negotiation, management, and control of the media budget as well as efficient management of media, PR, and creative agencies (omni-channel).
    • Interdisciplinary Team Leadership: Disciplinary and technical leadership of a team (Shopper & Digital Management) to promote a holistic approach
    Brand Management Strategic Brand Management Marketing Campaign Management Agency Management
  • Kellogg Deutschland GmbH
    Category Development and RGM Manager
    AGRICULTURE
    January 2020 - January 2022 (2 years)
    Hamburg, Germany
    • Cross-functional role between Sales & Trade Marketing.
    • Complete route-to-market strategy development for innovations, including strategic & tactical pricing management.
    • Evaluation & simulation of volume expectations, development of customer/channel guidelines, risk & opportunity assessment & action recommendations for launch.
    Revenue Growth Management Category Management Trade Marketing Strategy Development
Check out Friederike's experience

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Education

  • Strategic Sabbatical & Further Development
    2026
    Strategisches Sabbatical & Weiterentwicklung
  • Master of Science
    Mälardalen University
    2010
    Master of Science
Check out Friederike's education

Skill set

Branding
Marketing Analytics
Pricing
Go-to-Market (GTM) Strategy
Agile Project Management
Change and Transformation Management
User Segmentation
Leadership Development
Product Market Fit
Roadmapping
Product Strategy
Competitive Intelligence
Corporate Strategy
Growth Strategy
Innovation Management
Portfolio Strategy
Market-Sizing and Growth Trend Analysis
Market-Entry Strategy
Sustainability Strategy
Business Plan Development

Categories