About Freud Roland
French
Native or bilingual
Experience
- COMMUNAUTE URBAINE DU GRAND REIMSONE-STOP MOBILITY SHOP PROJECT MANAGERTRANSPORTATIONNovember 2024 - Today (1 year and 7 months)Reims, FranceMy mission is to structure and deploy an ambitious system to facilitate users' access to all mobility solutions (financial aid, trams, buses, bikes, carpooling, car sharing, ZFE-m, and much more), through:✅ The creation of a Mobility House, a dedicated physical point of contact: defining reception channels, organizing schedules, and mobilizing human resources.✅ The development of a MaaS (Mobility as a Service) digital portal to centralize information, simplify user procedures, and save them time.✅ Optimization of the user journey by ensuring impeccable service quality at all contact points.✅ Coordination with various stakeholders (school transport, mobility aid, urban transport, and partners) to ensure effective monitoring and reporting.✅ Data analysis to continuously improve the services offered.This project represents a real strategic and operational challenge, with a direct impact on user mobility, their daily lives, as well as major environmental and ecological issues. 🌱Looking forward to contributing to this transformation and discussing with those who share this vision!
- CarCoating SolutionMarketing and Communication ManagerAUTOMOBILEMarch 2021 - January 2024 (2 years and 11 months)67170 Brumath, FranceBrand building, Customer experience and user experience management, Social media and website management, Content creation (white papers, webinars, seminars, etc.), Press relations management, SEO, SEA, local SEO (Google My Business, Solocal), Implementation of sales support tools (tutorials, product sheets, sales pitches, etc.), Internal communication management, Performance monitoring.
- BGFIBank CongoDeputy Director in charge of Marketing and CommunicationMarch 2017 - February 2020 (2 years and 11 months)Pointe-Noire, Republic of the CongoSALES SUPPORT: Organization and monitoring of sales challenges, Analysis and monitoring of sales representatives' performance (40 sales reps), Training sales representatives on products and services, Providing sales materials (sales pitches, product sheets, flyers, etc.), Generating qualified leads (via social media and events), Seeking partnerships, Monitoring and managing sales performance (reporting, product tracking, prospect files, areas for improvement, etc.), Customer portfolio segmentation. MARKETING AND COMMUNICATION: Design, management, and evaluation of the marketing and communication plan and actions (products/services, institutional, events, social, etc.), Launch and management of new products and services, Management of the BGFiBank brand and the lifecycle of the bank's products and services.-Social media management: Facebook: 42,715 followers (March 2017: 4997 followers), LinkedIn: 9078 followers (March 2017: 108 followers), Whatsapp, Marketing-Sales Team, Partnership and sponsorship management (Chamber of Commerce, employers' organizations, trade shows, etc.), Ensuring compliance with the Group's and subsidiary's marketing and communication policies, Managing marketing and communication processes (procedures, budget, QMS, stakeholders, etc.), Implementing sharing and exchange tools, Did You Know? Marketing Tuesdays (Lunch and Learn), Competitive intelligence/Benchmarking, Budget management (+€700K), Digital banking marketing and trade marketing management (BGFIMobile, BGFIOnline, etc.), Implementing tutorials and tools for Customer Service.
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Education
- Master's Degree in Marketing and StrategyIAE de Poitiers2006BAC+5, Master Marketing et Stratégie
- Digital Marketing Certification, MarketingLiveMentor2021Certification en marketing digital , Marketing