About Freerk Erik
I help companies make better financial and strategic decisions.
With 15+ years of experience with 10 years split between large multinationals Apple, Electrolux and Sandvik, plus another 5 years at fast-growing startups. I gained experience from multiple industries, consumer electronics, major appliances, SaaS and industrial engineering. The work has varied: pricing strategy, full P&L ownership, long-term planning, building finance functions from scratch.
What stays constant is connecting the numbers to what the business actually needs to do and improve outcomes.
In 2024 I started Floreo Finans. Since then I've helped building a long term self funded strategy with 15% ARR growth, a productivity framework to guide for maximising workforce output, co-created investment plans to raise capital of up to €500k.
Currently working on pricing and packaging solution for a PE-backed healthcare SaaS company.
I work well in companies that are growing fast, going through change, or need someone to come in and build finance properly. Based in Stockholm but used to work internationally.
Looking for Senior Finance Business Partner, interim Head of Finance, or Fractional CFO engagements. Feel free to reach out.
English
Fluent
Dutch
Native or bilingual
Swedish
Fluent
Can work on-site
Stockholm (up to 50km)
Experience
- Floreo Finans ABFounder & Finance ConsultantDIGITAL AND ITJanuary 2024 - Today (2 years and 5 months)Stockholm, SwedenIndependent consultancy serving scale-ups, PE-backed SaaS businesses and companies going through change for those who need a senior finance partner without a full-time hire.• • Healthcare SaaS (PE-backed, ongoing): redesigning pricing and packaging; early work points to a ~6 percentage point EBITDA improvement.• • Strategic financial plan: built a self-funded growth model for a client targeting 15%+ ARR, including geographic expansion without external capital.• • Capital raise support: co-created investment plans backing rounds of up to €500k.• • Compensation framework: co-developed performance-based pay model with an HR partner to retain high performers and tie rewards to results.
- Apple,Senior Finance Business PartnerTECHSeptember 2020 - November 2023 (3 years and 2 months)Stockholm, SwedenOwned all financial matters for Apple Sweden: planning, compliance and commercial decision-making.• • Partnered with senior sales leaders to drive profitable growth across Consumer, Enterprise and Education channels and the full product range.• • Contributed to scaling the Enterprise channel with double-digit growth across products.• • Built business cases that shaped commercial decisions at country level.• • Led the quarterly business planning process finding growth opportunities while keeping investment discipline.• • Ran in-depth analysis and optimisation of Business Development and Marketing spend, improving ROI.• • Managed accruals, customer rebates and IFRS/SOX compliance across the Nordics.• • Partnered with central finance to remove low-value work through better processes and tooling.
- Electrolux,Senior Business Controller, Business Area EuropeNovember 2017 - September 2020 (2 years and 10 months)Stockholm, SwedenFull P&L ownership for Electrolux Europe. EBIT margin improved from 6% to double digits — the result of tighter pricing focus, better cost visibility and sustained pressure on the right levers across the BA.• • Produced monthly and quarterly reporting for BA management, Group leadership and auditors.• • Ran the full planning cycle: budgets, forecasts, target-setting and short-term incentive targets.• • Led the 5-year strategic financial plan and aligned all stakeholders with Group targets.• • Introduced automation in the controlling team that cut manual work and shortened reporting cycles.• • Day-to-day finance partner to product line, sales, purchasing, marketing and operations controlling teams.• • Led multiple finance improvement projects generating substantial time savings and earned a 2-star rating in the Electrolux Continuous Improvement Programme.
Recommendations
Be the first to recommend Freerk Erik
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Apple Internal Finance Training2022Apple Internal Finance Training
- Two-Star CertificationElectrolux Continuous Improvement Programme2019Two-Star Certification