Description

I am an entrepreneur at heart.

I have consulted many fast growing businesses and (co-)founded 2 myself.

I am passionate about building, strategy and the startup-phase of projects.

I am an enabler, a team player and love to take the role of consultant.

Languages

Dutch
Native or bilingual
English
Native or bilingual
German
Conversational
Spanish
Conversational

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Offerte.nl
Co-Founder / CMO
DIGITAL AND IT
September 2018 - Today (7 years and 9 months)
Amsterdam, Netherlands
Lead generation company, as a co-founder I helped getting the following results;
• Grew revenue from € 400k to € 4mm in 2021 (10x), € 7mm expected in 2022
• Headcount from 4 to 25 FTE
• Acquisition of a competitor in 2021

CMO
• Currently managing a 6 person performance marketing team
• Google Ads, Affiliate, SEO, Native Advertising, E-mail & Facebook are the channels we use
• Budget of € 3mm in 2022
• Team uses Asana in Kanban style, with daily standups, weekly progress meetings

Product owner
In three year we built a back-end environment for our 1000 SME partners, our own CRM tool and have a lot of different API connections.
• Dev team of 3 FTE, 1 freelance designer, 1 user story writer
• We work agile with two week sprints
• Laravel framework, SQL DB, VUE.js
• Currently we are going serverless and have just implemented a callcenter software called Steam
Product Management Marketing Data Visualisation
Fighetti B.V.
Founder
E-COMMERCE
March 2013 - March 2018 (5 years)
Amsterdam, Netherlands
This was a direct to consumer brand. In 2018 revenue was approximately € 300k. I did 90% of the work myself. It was very seasonal, May to August are busy, for the rest of the year it did not require much attention. End 2018 the warehouse with the complete inventory burnt down, I settled with the warehousing company for a decent amount of cash.

Achievements;
• I built my own e-commerce store on Woo-Commerce
• Fighetti sold in 8 countries
• Sourced a whole sustainable swimshort line by myself
• I ran the campaigns myself, marketing budget €100k in 2018
• Everything: creative, PR, etc. was all directed by me
E-commerce Wordpress Project Management
IWBA.digital
Consultant / Freelancer
DIGITAL AND IT
March 2012 - Today (14 years and 3 months)
Amsterdam, Netherlands
This is my digital marketing label. I helped companies grow with consultancy strategy & digital marketing campaigns in all channels, SEO, SEA, Facebook. IWBA held one of the few Google Doubleclick licences in The Netherlands (it is very hard to obtain this and you need millions of marketing spend in your accounts to achieve this). My role was always orchestrating between C- Level, marketing and development.

A selection of recognisable companies that I serviced with IWBA.digital;

• Tripaneer.com - 2017
• Tiqets - 2017
• Ace & Tate - 2016/2017
• Dealerdirect- 2016/2017
• Prescan - 2016/2017
• The Inner Circle - 2016
• Winkelstraat - 2016/2017
• Efaqt - 2016
• Travelteq - 2016/2017