Fred Torressan

Senior art director, I have built 15 years of experience in agencies and client-side on campaigns, communication operations, and events. I now create generative AI images and videos for premium luxury and beauty brands.

I have directed the artistic vision for projects for L'Oréal Paris, Lancôme, L'Oréal Men Expert, and Mixa. I support brands that want to produce high-end visuals faster and at a lower cost – without compromising on artistic standards or objectives: visuals must seduce, but also perform.

My added value is based on one idea: an AI-generated image is never an end in itself. My eye as an art director and my activity as a photographer allow me to judge light, texture, and composition – and it is in post-production that the raw generation becomes a truly usable visual. I go further by integrating 3D assets designed on the OMI platform directly into AI-generated environments for renderings that are more faithful to the actual product.

From concept to delivery, I master the entire production chain:

– Creative territories and visual concepts

– Creation of key visuals, POS, e-commerce, and social media content

– Production of product videos and generative AI content

– Integration of OMI 3D assets into AI-generated environments

– Post-production and finalization for broadcast-ready renderings

– Multi-format adaptation

Do you have a concept to bring to life? Let's talk.