Freelancer profile translated to English.
Back to original languageAbout Frédérique
Investigative reporter for 10 years, I am now an expert in corporate communication and editorial strategy.
My job? Transforming complex and sensitive issues into clear, credible, and mobilizing stories to support the transformation and growth of organizations.
My added value in 3 pillars:
-> 360° Strategy (Online/Offline): Complete mastery of your impact levers (PR, events, editorial, newsletters, executive advocacy, social networks, video).
-> Production & Management: Capable of designing and writing myself, as well as managing ecosystems of experts (suppliers, agencies) and leading internal teams.
-> Rigor & Performance: A blend of journalistic ethics, business exigency, and operational mastery of AI serving editorial quality.
3 key achievements:
Lokki: Creation of the communication department of a B2B/B2C startup from scratch, transition to performance-driven management (+20% social reach, +100 press mentions, 10 advocacy op-eds, employer branding documentaries, and a multichannel campaign with +1M views).
Maddyness x Salesforce: Design and writing of the premium newsletter Maddytips (thought leadership & change management) — 11,000 readers, 53% open rate, positioning Salesforce as an expert in the future of work.
Prodware: Press relations campaign and writing of +80 cybersecurity op-eds, leading to a hearing before a parliamentary committee.
My strengths: enthusiasm, rigor, punctuality... and creativity!
English
Fluent
Spanish
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km), Saint-Germain-en-Laye (up to 0km), Versailles (up to 0km)
Experience
- Rocket Assurance
On Malt
Copywriting - Writing - Social MediaJanuary 2022 - January 2022 (1 month)Paris, FranceBlog post writingLinkedIn PostsInsta Posts - Rocket AssuranceLanding page writing for the Rocket Assurances websiteNovember 2021 - November 2021 (1 month)- Landing page writing
- 16th VenturesCopywriter - Content StrategistBANKING AND INSURANCESeptember 2021 - October 2021 (1 month)Narrative redesign of a website specializing in Insurtech. Development of content strategy for the site's blog and social media.
Reviews
O
Olivier
Campus Hors-Site
Reviewed on 2/16/2022
With a friendly nature and easy to get along with, I highly recommend Frédérique for your editorial work.
Frédérique has extensive knowledge and great curiosity, which are significant advantages for working in certain technical sectors that are not always easy to access.
David
16th Ventures
Reviewed on 1/17/2022
We have just completed several projects with Frédérique for various clients in different industries, and it is always a pleasure to collaborate with her. Frédérique brings a thoughtful and measured approach to writing that allows everyone to move forward quickly and with confidence, while adding her fun side.
Recommendations
JE
JS
+3
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's Degree in Education and Training ProfessionsESPE Genevilliers2018Pédagogie et didactique de la maternelle et élémentaire
- Master's Degree in Print and Multimedia JournalismESJ Paris/Griffith College (Dublin)2011