Freelancer profile translated to English.
Back to original languageAbout Frédérique
Hello, I'm Frédérique, an SEO consultant and web writer based in Saint-Ouen.
I help companies gain visibility and generate leads by combining SEO, content strategy, and visibility in AI.
From framing to publication, I manage and implement actions with a very operational approach.
My expertise:
• Technical, semantic, and popularity SEO
• Content strategy and editorial line
• Content aligned with the customer journey and business objectives
• Optimization for Google, AI Overviews, and LLMs
• Writing pages, articles, landing pages, case studies, and newsletters
• Project management and coordination of experts, developers, and service providers
• Integration on Webflow, WordPress, PrestaShop, and Strapi
What I bring you:
Quick understanding
SaaS, IT consulting, payments, energy renovation, e-commerce: I quickly understand your business and transform an offering into clear, useful, and convincing content.
Real autonomy
I don't just make recommendations. I write, integrate, coordinate, and move projects forward. You delegate, the work progresses, and your teams save time.
Business acumen
Before marketing, I spent ten years in sales development. I understand B2B sales cycles and decision-makers' expectations. SEO should support acquisition, not just visibility.
Clear oversight
You know what has been done, what's blocking progress, and what remains to be done. No vagueness or decorative reporting.
SEO Coaching
Are you a founder, freelancer, or executive with a limited budget? I help you prioritize actions, optimize your site, and structure your content to become self-sufficient on the essentials.
On the side, I produce electronic music and run Rust, a music webzine.
Looking for a consultant who can hit the ground running? Let's talk.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- HiPayContent Marketing Manager & SEO ExpertCONSULTING AND AUDITSSeptember 2025 - March 2026 (6 months)Levallois-Perret, France
- **SEO**: content audit, competitive analysis, content optimization, keyword research, SEO performance tracking
- Website page optimization, landing page creation
- **Blog article writing**: from brief to CMS integration, publication of translations in 5 languages
- Responsible for the multilingual Blog & SEO migration project
- Design of aneditorial content plan
- Content coordination with Product, Sales, AM, Partnerships, and Legal teams
- Creation of use cases: framing, outline, business workshops facilitation
- Creation of cross-sell email campaigns for France and internationally
- Graphic AénorDigital Marketing OfficerE-COMMERCEFebruary 2024 - Today (2 years and 6 months)Rodez, FranceAs part of the strategic end-of-year period, I managed a range of marketing and communication activities:
- Development and implementation of the digital communication strategy for the key end-of-year period (Christmas, sales...)
- Creation, sending, and monitoring of over 30 emailings: graphic design of templates, content writing, KPI analysis
- SEO optimization of 100+ product sheets and FAQ creation
- Functional support on the Prestashop e-commerce site
- Coordination of a team of 4 people: graphic designers, sales, web host
- Penser Mieux l'EnergieContent Manager & SEOCONSULTING AND AUDITSJune 2024 - March 2025 (9 months)Paris, FranceAs part of the overhaul of the editorial and communication strategy, I contributed to improving the company's visibility and launching a new offering by managing several projects in parallel:
- Definition and management of the multi-channel editorial strategy
- Writing and supervision of digital content: blog, landing pages, product sheets, campaigns, newsletters, case studies, FAQs... +30% conversion
- Creation of a website (launch of a new offering): definition of the site structure, writing of content pages, coordination with design and development teams.
- SEO responsibility: technical and semantic audit, optimization of existing content, link building, keyword strategies. +30% traffic
- Management of the editorial calendar in collaboration with a team of 10 people
- Community Manager: management of the LinkedIn page. +40% followers
- Definition and monitoring of KPIs: traffic, engagement, conversion rates
- Sector watch: regular monitoring of news related to energy renovation
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Education
- Agility training: "The Fundamentals of Scrum"L'Agiliste2025Formation à l'agilité : "Les Fondamentaux de Scrum"
- SEO Training "Improving the visibility of an SME/VSE website through natural referencing"Webmyday2024Formation SEO "Améliorer la visibilité d'un site internet de TPE/PME grâce au référencement naturel
Certifications
- Conduct and manage an innovative project with agile methodsProcertif2025