About Frédéric
SEO/Google Ranking:
SEA/Google Ads:
Webmarketing:
SEO/SEA/Hubspot Trainer:
**HubSpot Partner**:
French
Native or bilingual
English
Fluent
Experience
- Sodexo Pass France
On Malt
Inbound Marketing Expert - SEO ExpertMarch 2020 - March 2020 (1 month)Nanterre, FranceI support the Sodexo Digital Marketing team on visibility and conversion challenges. - Infitel
On Malt
Inbound Marketing Workshop FacilitatorOctober 2019 - October 2019Paris, FranceFacilitated a co-creation workshop for a traffic acquisition and conversion strategy as part of an Inbound Marketing approach.SEO, SEA, SMO, Social Ads, editorial strategy, and finally Marketing Automation challenges were reviewed with the client after significant preparatory work to come up with ideas. The deliverable includes the information and proposes an action plan with pricing for potential support and a timeline. - Manzao
On Malt
Traffic Acquisition Strategy - SEO/SEA and Marketing AutomationApril 2019 - April 2019Paris, FranceAfter a SEO audit of their website and the implementation of recommendations, we co-developed a strategy to significantly increase their traffic. Creation of an editorial line, planning of article publications, recruitment and training of writers to obtain optimized pages. Google Ads and Facebook Ads campaigns accelerate prospect acquisition.Via a Marketing Automation tool, we defined lead nurturing scenarios to encourage contact.I support the company in managing this strategy by optimizing campaigns based on data analysis.
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Education
- Google Analytics CertificationGoogle2017
- Google Adwords CertificationGoogle2017Obtenu en 2015, renouvelé en 2016, 2017, 2018 puis 2019