Freelancer profile translated to English.

Description

With 13 years of experience in the digital field, combining employment and entrepreneurship, I support companies in their digital transformation, with an approach focused on user experience (UX) / customer experience (CX), performance optimization, and DATA / analytics.

Key Skills:

- Digital / IT project and digital transformation management

- Digital / e-commerce and omnichannel strategy

- UX/UI and customer journey optimization

- Data analytics and data-driven strategy

- Leadership of multidisciplinary teams

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Groupe Deromedi
Digital & IT Director
REAL ESTATE
September 2022 - Today (3 years and 9 months)
Paris, France
Responsible for the digital transformation of the Deromedi Group companies, I manage IT, marketing, and digital projects.

IT
Microsoft 365 Migration: Completed the Group's full migration to Microsoft 365, thereby optimizing collaboration and security.
Cybersecurity: Implemented advanced cybersecurity solutions (EDR/XDR) and managed local data backup.
Retail
Launch of an innovative retail complex (4500m²): Managed IT and marketing projects for a complex integrating a food court, leisure activities, and coworking spaces.
POS and ERP Solutions: Deployed sales management systems (Zelty, L’addition, Popina, Lightspeed) and an ERP (Cosoft) for smooth operations.
Innovative Services: Installed a multi-brand ordering system on interactive terminals, table service via geolocated stands (UWB), and personalized reporting via PowerBI.
Stock Management: Integrated advanced solutions (Yokitup) to optimize merchandise flow and inventory management.
Network and WiFi Infrastructure: Deployed the network and Wi-Fi with Ucopia portal for optimal connectivity.
Digital & Marketing
Digital Management: Directed digital projects (websites, campaigns, traffic) and developed strategies to enhance online visibility.
CRM & Loyalty: Implemented CRM tools to personalize the experience and maximize loyalty.
Marketing Strategies: Oversaw marketing operations (brand identities, signage, print, events).
Hospitality
Digital Audit and Strategy: Defined the digital strategy for a hotel brand, including a management ecosystem (PMS, RMS, loyalty) and a custom booking platform.
Management
Coordinated a team of 3 people and managed a network of 10 freelancers/agencies (PR, SEA, UI/UX, creatives, developers, data, printers...)
Digital transformation Digital strategy consulting Reporting Customer experience Retail Project management IT project management Customer relationship management (CRM)
Freelance
Digital & E-commerce Consultant
CONSULTING AND AUDITS
May 2020 - Today (6 years and 1 month)
Paris, France
Support in digital strategy (e-commerce, web marketing) focused on performance, activity monitoring, organizational and business process transformation, scoping, and project management (UX, UI, Dev, SI, analytics…).

Specialization in the design, measurement, and optimization of customer journeys
Management and supervision of a network of senior freelancers.
E-commerce Web marketing strategy Web project management Digital transformation Consulting Project management Product management Team management User Experience Design Web analytics User Interface Design Web development
Pierre Marcolini Group
Digital & E-commerce Director
RETAIL (SMALL BUSINESS)
July 2017 - April 2020 (2 years and 9 months)
Paris, France
Responsible for digital and e-commerce strategy, activities, and teams.

E-commerce: P&L management, budgets, and reporting. Online commercial animation management (+400% revenue) and product roadmap. Technical project management. Responsible for customer service and e-commerce logistics processes.

Digital: Marketing animation management (emailing, social media) and acquisition campaigns (omnichannel). Support for digital transformation (definition of B2B experience, sales CRM, in-store POS solutions / payment methods…)
E-commerce Web marketing strategy CRM Team management P&L Product management User Experience Design Email marketing SEA SEO Marketing Automation Google Analytics Google Tag Manager Google Data Studio Reporting Web analytics Wireframing Sketch director Retail

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DUT Services et Réseaux de Communication
IUT d'Aix-Marseille
2008
Licence Techniques et Activités de l'Image et du Son
Ingémédia, Université du Sud Toulon Var
2009

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Frédéric Soler

Digital Project & E-commerce Manager

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