Freelancer profile translated to English.
Back to original languageAbout Frederic
Hello, my name is Frédéric Schauffler.
For 13 years, I have been helping companies in the B2B & B2C services sector (medium/high ticket) generate more appointments and quote requests with Google Ads (formerly Google AdWords).
🚀 Why work with me?
- Senior Google Ads Consultant focused on lead generation:+13 years in agencies and as a client. I've seen algorithm evolution and know what works today.
- Budget Management:Over €12 million managed. I treat your budget as if it were my own (with an obsession for ROI).
- 360° Vision:I don't just create campaigns. I optimize your entire acquisition funnel.
🟣 My Areas of Expertise 🟣
**âś“ Google Ads (Core Expertise)**: Search, Display, Performance Max, YouTube Ads, DSA.
**âś“ Meta Ads**: Lead generation strategies on Facebook & Instagram.
**âś“ Tracking & Data**: GA4/GTM implementation for data tracking.
**âś“ Landing Pages**: Design of Landing Pages optimized to maximize your conversion rate.
âś“ CRM & Nurturing:Automation to turn your leads into customers (HubSpot, Brevo).
🟣 Concrete Results (Some examples) 🟣
- Renovation (Spain): CPA at €19 via SEA & Meta Ads
- Orthodontic Centers: -12% CPA with YouTube Ads
- Equivida Insurance (Ecuador): +12% SQL through lead nurturing
- UDLA University (Ecuador): multichannel activation, CPA at €25
- Petits-fils: +10% leads with a complete SEM strategy
🟣 My Simple & Effective Process 🟣
1) Initial discussion to understand your business and objectives.
2) I then propose a structured recommendation, with a clear, prioritized, and results-oriented action plan.
3) Once approved, the launch is swift, with a continuous testing and optimization approach.
👉 Contact me to schedule an appointment (availability within 24 hours) to discuss your acquisition strategy.
English
Conversational
Spanish
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Nomad ClickCo-founderDIGITAL AND ITJune 2023 - Today (3 years and 1 month)Paris, FranceSector: Lead Generation 60% - E-commerce 40%Audience: BTOC 80% - BTOB 20%Annual Ad Budget Managed: + €1 millionDigital Agency - Paid Referencing Service:- Setup and optimization of Google AdWords campaigns (Display, Search, Retargeting, Google Shopping, Dynamic Retargeting).- Setup and optimization of Bing Ads campaigns (Bing Network, Search, Retargeting, Bing Shopping, Retargeting).- Setup and optimization of Facebook Ads campaigns (Retargeting, Dynamic Retargeting with the tool "Perfect Audience")- Setup and optimization of Twitter Ads campaigns
- Systeme UTraffic ManagerE-COMMERCEJune 2022 - December 2023 (1 year and 7 months)Rungis, FranceSector: Mass RetailType: Key AccountRevenue: + €1 billion / yearAnnual Ad Budget Managed: Several million €My objective: Support commercial operations for the digital recruitment of new customers on the e-commerce website and the Courses U application.- Media Briefing- Creative Briefing- Performance Monitoring- Media Acquisition Strategy Management- Coordination with agencies
- EquividaTraffic ManagerBANKING AND INSURANCEMay 2020 - May 2022 (2 years)Carcelén, EcuadorSector: InsuranceType: Key AccountRevenue: $100 million / yearAnnual Ad Budget Managed: $500,000My objective was to help develop the online business of a life insurance company in Ecuador.My mission was to optimize every stage of the marketing funnel:1) Manage lead generation and branding campaigns to promote our solutions2) Ensure landing page optimization for conversion and implement email campaigns for lead nurturing3) Help Sales close by fully utilizing HubSpot Sales potentialResults obtained:- Cost per lead: -50% (average €30 across all channels)How?Optimizing keyword purchase campaigns (targeting keywords with higher intent)Optimizing audiences and creatives on Facebook Ads (using engagement audiences during the branding phase for performance campaigns)Working on landing pages and the offer- Digital Revenue: +25%How?New filter-based form configurationUsing lead scoring to identify MQLsSending only SQLs to the Sales teamUsing HubSpot Sales for closing
Reviews
Recommendations
FU
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Education
- Master 2 Work-Study - Web Marketing SpecializationESMA-A2013- Data Intelligence (Web Analytics, Maîtrise des outils statistiques) - Stratégie web marketing (Ergonomie, Etude de marché, Intégration des développements technologiques) - Communication Online (Référencement naturel, référencement payant, Emailing, Social Media, Affiliation) - Communication offline (Stratégie Média, Stratégie de communication)
- Business Management Bachelor's DegreeUniversité Paris Sud (Paris XI)2011- Economie - Gestion financière - Comptabilité - Contrôle de Gestion - Stratégie d'Entreprise - Marketing - Droit des Contrats, du travail et des sociétés.
Certifications
- Hubspot Inbound Marketing CertificationHubSpot
- Google Ads Certification for Display Network AdvertisingGoogle