Frédéric Raynal

Writing web content, easy for your readers to understand, more or less technical, but always educational, SEO optimized (keywords, semantics, title and meta description, tags (H1...), possibility of using SEO optimization tools, etc.).

I work in particular in the following areas:

- Finance: savings - investments - credits;

- Real Estate: property development - tax schemes;

- Taxation and tax optimization;

- Crowdfunding;

- Entrepreneurship: business creation - support - financing.

- Support for WiSEED's growth. In 4 years: from 7 to 40 employees; from €8 to €110 million raised; from 20 to 100 fundraising operations per year; from 2,000 to 12,000 clients; 2 financial services approvals...

- Definition of the fundraising calendar, management of the operational team (4 people)

- Implementation and optimization of investor relations (redesign of the customer journey and associated communications, implementation of a customer request tracking tool...)

- ACPR and AMF regulatory checks of subscription and client monitoring procedures

- Collaboration on the financial/legal/tax engineering of fundraising operations (optimization of created company statutes, updating investor taxation...)

- Development of analysis tools and elements

- Implementation of the Direct Marketing plan: prospecting & loyalty (6 million documents/year; budget €1 million)

- Management of the "web to print" platform project to facilitate marketing actions

- Management of the B2C database (230,000 records): extractions, updates, statistical studies

(creation and monitoring of a "customer data quality" dashboard and corrective actions

reduction of Undeliverable Mail from 7% to 3% (correction of 12,000 customer records per year)