About Frederic
Catalan
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual
English
Fluent
Experience
- Consultor - Marketing digital (PAID MEDIAS)Full-Stack Performance Specialist | Paid Media & Server-Side Tracking (sGTM)CONSULTING AND AUDITSJanuary 2020 - Today (6 years and 7 months)Barcelona, SpainDesign and execution of Paid Media campaigns on key platforms:- LinkedIn Ads- Meta Ads (Facebook & Instagram)- Google Ads- Twitter Ads- Snapchat Ads✅ Full-funnel prospecting and retargeting strategies, adapted to real user behavior and aligned with business objectives.✅ Implementation of advanced tracking solutions using Google Tag Manager Server-Side (sGTM) for more accurate, faster, and GDPR-compliant data collection.✅ Configuration of custom reports in GA4 and Looker Studio, facilitating clear and actionable campaign analysis.✅ Integration of offline conversions (sales registered in CRM, calls, or physical visits) through APIs like Meta CAPI or Google Enhanced Conversions.✅ Continuous data-driven optimization (CRO): A/B testing, funnel analysis, conversion rate improvement, and cost per acquisition reduction.With a combination of strategic vision and technical mastery, I collaborate with companies seeking effective, measurable campaigns well-integrated into their digital ecosystems.
- IDcaptCountry ManagerMarch 2017 - June 2019 (2 years and 3 months)Sant Quirze del Vallès, Barcelona, SpainContactless identification solutions protected. Responsible for establishing and developing this organization in its early stages in the Spanish market, through a network of partners and key clients. MANUFACTURER - Secure contactless identification solutions RFID - NFC-HCE - BLE. Verticals: ACCESS CONTROL - SECURITY SECTOR - PUBLIC TRANSPORT - TIME TRACKING - SMART CITIES
- L&D LIGHTS®Business & Operations - Co-founderFebruary 2011 - March 2017 (6 years and 1 month)Barcelona y alrededores, EspañaResponsible for Operations and Business Development. Co-founder. Creation and development of L&D LIGHTS ::::: My mission: creation of a new business line for DEIN Interdecor SA focused on selling LED technology lighting products and advanced lighting projects. Definition of product and commercial strategy. Design of Brand, communication, and company organization. Positioning of L&D Lights as a direct alternative to companies like Philips, Osram, and General Electric in 3 lighting market segments (commercial, parking, industrial). Distribution of the Park Assist® parking guidance system (TKH Group).
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Education
- Business Expert - Business Management and AdministrationThePowerMBA2020ThePowerMBA es sinónimo de los conocimientos más actualizados, de innovación, de transformación digital y de futuro. Son competencias y aptitudes cada día más demandadas por los responsables de selección de las empresas más punteras. HABILIDADES / CONOCIMIENTO Lean startup Marketing Digital Strategy Accounting Leadership Personal development Finance Operations
- ThepowerMBA ProgramThePowerMBA2020
Certifications
- Google Ads Display CertificationGoogle Digital Academy (Skillshop)2022
- Google Ads Search CertificationGoogle Digital Academy (Skillshop)2022